What is the best way to Market your BusinessWhich is the best way to market your company?
There are 14 ways to use Twitter to market your business
Tweeters, marketers and business executives give their best advice on how to turn 140 personalities into golden ones in your business." As of the SEC submission date in early November 2013, the Twitter site had more than 232 million registered month subscribers, including 53 million in the US.
This makes Twitter a potentially strong selling point - if you know how to use it. So, how can you use the 140-digit site to generate more visitors to your business or website? Tens of Twitter professionals, marketers and CEOs who have used Twitter to market their brand, product and service shares their 14 key insights on how to successfully market your business on Twitter - or use Twitter as a promotional instrument.
Optimise your organic Twitter. "Ensure your corporate image and your vote are well branded," says Jon Ferrera, CEO, Nimble, a supplier of CRS. This means having a biography that says who you are, a web page that links to your company's website or landings page - and "a unified sound so they clearly know who you are and what you're doing.
2 "2. Find out who the flu killers and professionals in your targeted areas are and regularly engage with them. "You can use Twitter browsing or a utility like Topsy[or Followerwonk] to find like-minded leads, clients and influencers/media by looking for key words related to your industry," says Stacey Miller, SD-manager at cloud marketer Vocus.
"Create a shortlist of the 100 most powerful individuals in your environment - journalist, thought leader, prospective customer, known blogger and author, prospective partner, etc.". "says Shanelle Mullin, onboardlyly' channel PR and media services start-ups directory manager. "Join them on a personal tweet and get involved with them every day.
"It' s time for the first folks to come in and help develop your brand," says Amanda Cohen, Homescout Realty Market Co-ordinator. "Ensure that your employees follow you on Twitter and Tweets, Retweeten, Engagieren, etc.. "The Industrial Industry of Things is a pioneering technological breakthrough for today's global economy - provided businesses are fully conscious of the challenge.
"Twittering regularly is a way to maintain an energetic, sound profile," says Sandra Fathi, company creator & chairwoman, Affect, a company for PR and corporate communications. "When you twitter only once a month or once a week, don't keep up with the Joneses (or Twitter equivalent). Simply make sure that you twitter useful or useful information, post contents that your supporters are reading, clicking, retweeting and/or preferring.
Don't be scared to ask for some Twitter romance. Encourage devotees to return, note, or favor your tags - or divide your contents with a recent one. "Keep tracking your trademark references and catchwords to make sure you know what's being said about you," says Vikram Bhaskaran, Freshdesk Software as a Service (SaaS) Solutions Marketer.
"Ultimately, after all, after all, client care is the new way of doing business! "Meanwhile, many clients place their inquiries about products and grievances on Twitter. "Twitter is looking for words that are appropriate for your brand," added Ginger Geoffery, Senior Vice President, Industrial Relations, The Mac Groups, a global branding group. "Don't be scared of retweeting, as it will help connect and consolidate you with your own thought leader role in your industry," says Mark Rushworth, chief of search at Blue Logic Web, a web serving company.
"A lot of folks don't know how to prefer a tweet, but it can attract someone's interest more than a re-tweet or a mention," says Amy Marshall, COO, Fathom, a digitial research and analysis group. "Check out the trend themes and hash tags and find a way to make a meaningful link to your brand," says Crystal Cantabrana, operations manager, Grizzly Group LLC, which provides online content and services for online media.
"Placing your business under the trend themes makes your action visible when humans look for a tweet on that particular hash tag. "Marking our postings with one or two trendy and pertinent hash tags has enabled us to attract new users," said David M. Burrows, VP of Marketing/PR at Cinsay, an on-line videocommerce group.
But hash tags should be used economically, as they can be considered "Twitter spam" if they are overused or appended to non relevant contents. Discount or advertise your services for following twitters. "If you run tweeters: "Become visual," says John Lee, Brand and Social Marketer, Webtrends, a supplier of online advertising services.
"Photographs and video bring three to four more klicks on Twitter. "Pictures, video and other forms of Rich Management have proved to be more than just text web browsing, clicking and sharing," said Marko Muellner, VP, Merchandising, ShopIgniter, a leading provider of online services for online businesses. "Whilst fellowship leaders may do a great thing by appealing to viewers, a trivial contribution about having a good time at the weekends is much less efficient than abundant streaming material in which, for example, someone can watch a trailers and find out where the movies are in their neighborhood," says Muellner.
"Indeed, research shows that enriched webs have significantly lower adverse feedbacks as users appreciate interaction and contents conceived for their socially portable use. You can use sponsored two-ups. "Make sure you address your targeted group directly with promotional tweets," says Bryan Shaw, 3dcart e-commerce site co-founder and co-founder. "Just make sure your advertised webs aren't spammy," says Aaron Endré, a PR and advertising professional who helps B2B technology start-ups.
"Our aim is to create value that creates confidence and authenticity, not to make you click on a hyperlink. "And " Keep it fresh," Alicia Antoniolli, Social Accounts Director, 3Q Digitally, a supplier of online advertising solutions, added. "Ensure your advertised tattoos do not run too long. Ensure that Twitter is built into your other market activities.
"As with other socially oriented online publishing sites, using your website on a Twitter platform is much more efficient when it' integrates with your other online advertising activities," says Mark Schmulen, General Manager, Global Communications, Global Communications, a commitment based advertising agency. "If, for example, you're conducting a promotional or competition on twitter, let your e-mailers know because they're another client list that has already informed you that they want to get news from you," he says.
"Conversely, by twittering the occasional links to your mailinglist, you can also type your Twitter basis into your e-mail inbox. You can use Twitter analysis. "You can use Twitter's proprietary analysis every day to understand what your audiences like and dislike," says Miller. "The Analysis Dashboard lets you see what your best day to weep is, what kinds of contents are more popular, and what demographic characteristics the trailers you attract have," she says.