What do Affiliates doHow do affiliates do?
Was Affiliates Want
Unless you know what your partner wants, you probably won't tend to give it to them. Fiore provides a comprehensive listing of what your affiliates want from your programme and why you should offer it. Successfully marketing affiliates to retailers (Que, 2001). Dealers are becoming increasingly more selective about the affiliates they select.
Similarly, prospective partners do the same. Enterprises with succesful partner programmes become succesful because they think like their partners. You are planning your programme from the affiliates' point of views. Like most businesses, focusing on the client is what distinguishes winning businesses from those that do not.
In this case, the company's subsidiary is not only its commercial counterpart, but also, to a large degree, its client. It is worth thinking like your partners when you plan your programme. Initially, setting up an affiliate ecosystem seems like a simple and cost-effective way to promote your e-business.
First, the percent of affiliates who register for your programme and then become involved in your networking is quite low. According to Forrester Research, the avarage partner programme has about 10,000 partners. However, only 10% to 20% of partner websites actually take part in the programme - that is, those who actually place your partner links on their website.
Only 20% of the affiliates who are actively involved are really affiliates - those who generate the most income for your programme. Why then the great gap between the partners who register and those who actually take part in a dealer's programme? Perhaps it's because the dealer's programme doesn't give partners what they want, and as soon as they sat down to run the programme, they realize that it's not all it's supposed to be.
If you think like an affiliated, what kind of programming features and levels of services would you like? Let's take a more in-depth look at what it needs to create a winning and rewarding affiliate experience from an affiliate's perspective.