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Advertise your website with banner ads
This is a time when banner advertisements seem to be running in the sand. According to Eyeblaster Analytics Bulletin of March 2009, click counts fell to 0.20% for medium banner and about 0.50% for Rich Metal-Banner. Is banner ad a deadly practical way of advertisement?
Many large and small businesses still use banner ad as part of their ad mix and will do so. However, marketers are becoming increasingly demanding when and how to use banner ad. In order to investigate this wide and developing form of advertisement, we must first define some terms:
Number of page requests or page requests - Relates to the frequency with which a web page was accessed from the web site host. Banners previews or imprints - Relates to the frequency with which a banner was seen. Nearly the same as "page views", but some banner servers don't include the banner display unless the user remains on the page long enough for the banner to be fully downloadable from the banner servers.
This is a key figure from printed advertisements that means "Cost Per Thousand" and the Latin digit "M" stands for one thousand. $15 for a CPM means $15 for every thousandth of a banner. Banners - An advertisement that is linked to the advertiser's own website address.
Sometimes these are statically graphics, but motion graphics are much better for realms. Up to now, the most used banner was 468 x 60 pixel (full banner). For standardization purposes, the Advertising Bureau (IAB) determines the ad unit ad dimensions. Create - "Ad-speak" for the banner graphics themselves. Clicking passages - Like "click", is often used to measure the number of traffic that clicks on the banner and is transmitted to the advertiser's website.
The Click Through Rate (CTR) - The percent of click-throughs to banner previews. 1% CTR means that 1% of 1000 banner impressions (or 10 visitors) have gone through. Cookie - Small file that is sent to your computer when you look at a banner ad, go to a website or add a particular item to your basket.
In this way, the banner servers can prevent them from showing you the same ad, or perhaps showing you ad that you might be more interested in. A cookie also enables an advertisers to keep abreast of what banner advertising a user has seen that has taken them to the advertiser's website and what banner advertising has led to real conversion.
ROS - Indicates the display of a banner ad on a Web site or banner ecosystem without alignment by keyboard or page group. The Run of Site advertisement will probably be less expensive than more focused advertisement. Costs per sales. Much more important is the real costs of selling a racket.
Difficult is the fact that your banner advertising on the World Racing Ratings website can actually sells fewer rackets than those on NCAAChampionships.com. This decision can only be made if you use advanced cookie -based traffic management techniques to help keep viewers apart from shoppers and to identify which pages and banner advertising have produced the best results.
This can also be determined by encoding all banner ad hyperlinks. Whereas brands can be somewhat blurred about how effective they are, advertisers look at each and every way of marketing how many impressions they produce immediately. Allow me to give you an impression of what the numbers for banner ad could look like.
For example, in our example, the $2 you spend to show the banner ad to 1000 individuals charged you with 0.2% or 2 visits to your site. Every visit is $1 to get there. Let us now compute what your ad spending per sales is. With a 2% convert of your Landing Page it would take 50 traffic to make a sales. sinesses), it only takes you $10 to get a sales.
This means that CPM-based banner ad can be costly. First of all, you need to know what costs you can pay per purchase. And there are literally hundred of ad serving companies that have specialized in putting customer advertisements on a web of "high quality" websites to which they can offer a banner.
Advertising network may bill you only when you get a click-through, i. e. paid per click (PPC) or based on CPC. Now, you no longer have to spend on banner images seen by those who are not interested at all. Partner programmes work on the principle of CPS ( "Cost Per Sale") or Action ("Cost Per Action").
And you only get a fix amount if you get an real sales or leads! Partner Programs softwares or services organisations hoster your banner and make it available to partners. Ad Google AdWords PPC text ad to your ad mix. Retain some banner advertisements, but also try catchword performance-based advertisements.
Don't be counting banner advertising yet. The development of an efficient banner ad campaign can attract to your website thousand of visitors who become your clients.