Website Advertising PricesPrices for website advertising
Popular ad price models
Wellcome to our Ad Pricing Guide, where we tell you everything you need to know about the different types of ad pricing. When you are new to advertising, you can be sure that you will be paying for each ad separately, and perhaps if you have done a research, you may think that you are actually only paying when someone else is clicking on your ad.
As if you were deliberately purchasing or reselling advertisements, trying to mislead you with slang is one of the trademarks of the advertising world! Don't be worried because we are here to make it easy again by telling you the advantages and disadvantages of each way you can afford to advertise.
First of all, we have a small tailor-made overview for each group, so are you looking for advertising spaces or are you using on-line advertisements for your advertising? Are you just trying to figure out a concept from the field of advertising pricing?
Online-advertising Price models, online-advertising/banner Articles
We have three major types of price setting for advertising online: It' s just like printed advertising, and for the advertisers it has the same drawbacks as printed advertising - you only know that a person had a shot at your ad, not whether he actually viewed it or thought about the information you gave him.
Naturally, it also offers the same benefits of printed advertising, especially the ability to "brand" your company's name by getting placed in front of hundreds of fig balls. When browsing tariff maps and talking to ad sellers, keep in mind that very few websites top up their list of advertising brands - there is a flood of advertising available, so you as a purchaser of anonymous rooms will often be able to get your publisher "off the price list" and give you significant rebates.
One of the major advantages of advertising in a hypertext media such as the web is the possibility to track the number of persons who actually click on your ad and come to your site. Wouldn't you as an advertisers prefer to just be paying for the actual advertisers who click on your ad? Click-through is a good theoretical concept, and a number of businesses now offer it.
However, this has been a slowly evolving hypothesis to be accepted on a large gamut for a few reasons - publisher don't want to be punished if you run a lousy ad that doesn't pull a click but still occupies its room; and publisher point out that advertisers still get the brand-name effect every times an ad is placed, whether or not it is birthed.
When purchasing advertisements on a click-through basis, make sure that you compare the click-through information you receive from the publishers or ad networks with the protocols on your Ownn server. Incidentally, apart from the fact that the click-through ratio (CTR) as a price problem is still one of your best ways of measuring the effectiveness of an advertising strategy.
Whereas the click-through paradigm is built on how successfully your ad succeeds in attracting customers to your site, the customer-action paradigm is built on real selling or other direct promotions resulting from an ad. Amazon can be the best example of this type. com'sAssociatesProgram rewards websites that direct traffic to Amazon.com.