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Top Heavy Update: Pages with too many ads above the fold now punished by Google's "Page Layout" algorithm.
Are you placing many ads at the top of your web pages? Afraid of doing a Google quest and ending up on these pages? Googles has said that it will punish websites with pages overloaded with ads. The Top Heavens with advertising? This modification - the so-called "page placement algorithm" - directly targets any website with pages whose contents are hidden under tonnes of ads.
By Google by posting on his Inside Search Blog today: We' ve received user complains that if they click on a score and it is hard to find the real contents, they are not satisfied with the outcome. Instead of browsing the page down through a series of ads, people want to see the contents immediately.
Thus, websites that do not have much contents "above-the-fold" may be affected by this amendment. When you click on a website and the part of the website that you see first either doesn't have much visual exposure or devotes a large part of the home page properties to website ads, it's not a very good consumer experiance.
In the future, such websites may no longer be so high. The same information has been published in Google's webmaster blogs, Google Webmaster Center. Websites that use pop-ups, pop-unders or overhead advertising are not affected. Google said to me, it only holds true for statically displayed ads at permanent locations on the pages themselves. What tells you if you have too many ads over the pleat?
Talking to the Google web spamming leader, Matt Cutts, he said that Google wouldn't make any kind of formal utilities available, much like it does utilities, to see if your site is too sluggish (the site's pace is another rankings signal). Instead, Cutts tells me that Google encourages humans to use its Google Browser Size or similar utility to comprehend how much of a page's contents (as distinct from advertising) is immediately apparent to users in different display sizes.
On the other hand, the blogs emphasize that the amendment should only apply to pages with an unusually large number of ads above the pleat, in comparison to the web as a whole: However, we realize that the placement of ads over the crease is quite usual for many Web sites; these ads often work well and help advertisers monetise your website's contents. However, this algorithms modification does not apply to Web pages that normally place ads excessively, but to Web pages that go much further to overload the top of the page with ads excessively, or that make it difficult to find the real initial contents on the page.
Such a new algorithms enhancement tends to affect websites where only a small amount of visual information is over the crease or where large advertising breaks are constantly pushing down relevent information. Obviously, you're in difficulty if you have little to no contents that will show over the edge of frequently used display resolution. You will know that you will soon be in difficulties because the amendment is now coming into force.
Today, if you see a sudden decrease in data flow and you're heavily on the ads, there' s a good chance you were struck by the new one. To those who are prepared to get panicky, Cutts tells me that the amendment will affect less than 1% of Google's global search queries, which is also emphasized in today's article. Google examines the websites it finds and marks them as too difficult or not, similar to last year's Panda update.
When you are marked in this way, as part of today's start, you will receive a rank acceptance that is linked to your whole website (not just certain pages). Reducing ads excessively does not immediately remove the punishment. Instead, Google will write this down the next time it views your site. However, it can take several months for Google's "Push" or "Update" to integrate the new changes found into its overall rankings system, thereby efficiently eliminating fines from modified websites and add them to new ones.
Google's contribution explained this more: When you choose to refresh your page design, the page design algorithms will mirror the changes if we create and edit enough pages from your site to evaluate the changes. The length of time it will take depends on several things, such as the number of pages on your site and how effectively Googlebot can retrieve the contents.
It can take several web pages on a standard web site for Googlebot to search and edit enough pages to accommodate changes in the web site design. Why Google Propaganda Is More A Ranking Factor Than Algorithm Update explained the current position with Propaganda and how long it took publishing houses to make changes to eliminate "thin" contents until they were back in Google's good hands.
Of course, this trial is also relevant to today's changes, although even now there is much less movement in Pandora. The irony is that on the same date that Google's web searching staff posted this modification, I got this notice from Google's AdSense staff asking me to place more ads on my site: A picture in the e-mail indicates that Google believes that ads should surround your contents fairly accurately.
Naturally, if you look at the videotape that Google is referring me (and others) to in the e-mail, it encourages me to carefully place it, the users feel it's there, and at some point a page overloaded with ads shows up as something that shouldn't be done. However, it is not difficult to find websites with Google's own ads that definitely push down or try to conceal as much as possible of the contents on their pages.
These sites, AdSense or not, are governed by the new site policy, said Cutts. Being a researcher, I am satisfied with the changes. However, the issue was not that the contents were moved "under the fold" by ads. This was because the relationship of the ads to the contents (a unique link) was so high, plus the confusion of the ads around the contents.
Do Google Top Heavy own Google results? A further problem is that ads on Google's own results pages press the "content" - the non-paid editing offers - down. Here, for example, is exactly what can be seen on the 1680×1050 display of my MacBook Pro: (By the way, the orange colour around the displays in the screenshots?
It is much more dark in the screenshots than what I see with my own eye. This is something that some people thought Google intentionally developed to make ads less conspicuous than ads). In this example, the dropdown list is the contents of the bins, the results of the searches that take you to real dealers who sell bins.
It may be argued by some that Google's list of results from Google browsing pushes down the "real content" of offers leading out of Google. However, the purchasing results themselves take you to outside dealers, so I think they are satisfied. This example above is quite extremely and shows the max three ads Google will ever show over its results (with one important example below).
And even then, there is still stuff that makes up about half the page or more if you add the Related Searches section as your work. Other people would see less (Google's Browser Size utility does not work to gauge its own results pages). However, you can rest assured that Google will "do what I say, not what I do" takes into account critique on this subject.
In fact, I first divided this history with the most important detail and then began working on this section. Once that was done, I could already see this kind of critique, both in the commentaries and on my Google+ and Facebook mail about the changes. Here is a screenshots Daniel Weadley published in my Google+ mail about what he sees on his netbook:
This example shows Google displaying a small ad of four ads. This is because it displays the maximal number of three normal ads, which it additionally displays with a specific comparison ad units. This will only increase the amount of petrol added to the criticism that if Google is targeting sites overloaded with advertising, it also needs to look home.
PLEASE NOTE: About three hour after I had written this, Google clearly saw the criticism of ads on its own results pages and sent this statement: It is a location-based algorithms that considers all pages of an overall website in their entirety. While it' s possible to find a few Google queries that generate a lot of ads, it's much more usual to have no ads or only a few ads on a page.
Again, this modification to the algorithms was developed to degrade pages that make it hard for a users to get to the contents and provide a poor users experiences. Displaying an ad above the crease does not mean that you are affected by this modification. Below our short movie shows how the algorithms of a web site rating system work:
See also our periodical of SEO rankings factors, which illustrates some of the other rankings used by Google in its algorithm: As you can be sure, this will be a major issue for debate at our forthcoming SMX West Keyword Advertising Colloquium at the end of next months, especially in Ask The search engines panels.
A few have asked in the commentaries how Google knows what an ad is. and here is what Google said: There are a lot of signaling that algorithms control what kind of ad or contents appear above the crease, but no further detail that needs to be passed on. Exactly what is Search Engine Optimization (SEO)?