Web page AdvertisingWebsite Advertising
Some banner ads following me from page to page?
We surf the Internet and surf on a specific website. Ad Remarketing is the solution. Advertising re-marketing is a powerful way for web marketers to get prospective clients back to their website after leaving their site. Keep an eye on a customer's browser behavior and businesses can give the consumer a second opportunity to buy their products.
What is the advertising re-marketing process? According to analysts, only 2 per cent of prospective clients buy or "convert" a corporate item when they first enter the company's website. The 98 per cent who don't buy a single item at first sight are to be remarketed for a second look back at the website.
To make this work, the business owners put a small piece of coding or a "remarketing pixel" on their website. Cookies enable advertisers to monitor the browser behaviour of users and to determine the optimal point in view for placing advertisements for these users. As an example, a one who surfs the Internet to buy a pair of footwear will be visiting many websites looking for the best couple at the best prices.
However, the enterprise that uses re-marketing has an edge. Later on, while the prospective client is visiting other websites, the business will place an ad that reminds the client of their website and may highlight a particular sales or a particular products. He then clicks on the ad and returns to the website.
It is an efficient marketing tool because it is aimed specifically at people who have already shown interest in a company's products. Those people are more likely to converse than coincidental people who have little or no wish to buy a particular item. It is estimated that the Google Content Network has reached about 80 per cent of all web surfers in the world.
Therefore, it makes good business for both advertisers and web Publishers to take full benefit of Google's AdSense and AdWords software. The AdWords is a utility used by marketers. This allows businesses to build ads that appear in Google results and on Google's affiliate site listings.
AdWords removals allow a user to mark certain pages on their site that traffic has searched, such as the pages that contain footwear. That is the core of the re-marketing stategy. Google's advertising programmes are not only profitably for businesses that sell goods and provide value, they can also be very rewarding for web publishers .
Remote marketing, as used by Google AdWords, provides a win-win solution for individual users who want to generate revenues from the web. Web publisher, on the other hand, can boost their revenues from PPI and PPC advertising. And, last but not least, re-marketing also helps clients who want to make the right purchase. So if you are looking for help establishing Google AdWords marketing with your pay-per-click marketing campaigns, please feel free to email us for help.