Web Advertising Definition

Definition of Web Advertising

Provide ads to Internet users through Web sites, email, advertising software, text messaging, and Web-enabled mobile phones. The definitions of acquisitions vary from location to location and can be completed by one user. This is the most common form of digital advertising. The paper gives an overview of the development of Internet advertising. Let us overcome the confusion with a few short but clear definitions.

Definition and significance of what is on-line advertising

preferential enzen. marketingmarketingconc..... dissemination ch.... marketinggstrat... products receiveingmarket ing marketinggluiden....... Their decision was to concentrate on advertising on-line because hardly anyone still goes to read a newspaper or listen to the airwaves. Everybody's on the web, so they knew they had to concentrate. You can use advertising to generate revenue in the near term or support a company by using websites and webcams.

Although the old-fashioned business hesitated to get into the advertising business on-line, its younger skewing clients were demanding it and finally it had no option for them.

Glossary of online advertising

Advertising block - the blockage of web advertising, usually the corporate identity in graphic web advertising. Advertising Web Site - a web site that represents many websites in the sale of advertising that allows advertisers to relatively simply target a wider audience through run-of-category and run-of-network purchases. Advertising Banners - a graphic web advertising space that is usually 468 pixel in width and 60 pixel in height (i.e.

468×60 ) Blinding banners - the trend of web users to disregard advertising banners even if the advertising banners contain active searched information. Beyond the advertising banners - on-line advertising without using GIF and JPEG banners. Button-Ad - a graphic advertising entity smaller than an advertising blank. Method of storing web data for later reuse at a point more accessible to the end consumer.

A click-through - the click-through processing of an ad placed on-line to the advertiser's target. Click-through Ratio (CTR) - The mean number of click-throughs per hundred ad impressions in percent. CTR - Conceptual Advertising - a methodology for placing advertising messages using the contents (i.e. overall concept or theme) of a web page. CTR - the percent of traffic to a web page that is going to perform a particular activity.

Cookies - information that a Web site stores on a user's computer to reflect his/her preference for responding to prospective inquiries. Cost-per-Action (CPA) - on-line advertising payments engine in which payments are made exclusively on the basis of qualified promotions such as purchases or registration. Cost-per-Click (CPC) - the costs or equivalents payable per click. Costs per Lead (CPL) - on-line advertising payments engine in which payments are made on the basis of the number of qualified leads produced.

Consumer Recruitment Costs - the costs associated with winning a new consumer. Cash Price - the costs associated with winning a new consumer. Cash Price - the costs associated with winning a new consumer. Cash Price - the costs associated with winning a new consumer. Cash Price - the costs associated with winning a new consumer. cash Price - the costs associated with winning a new consumer. cash Price - the costs associated with winning a new consumer. cash Price - the costs associated with winning a new consumer. cash Price - the costs associated with winning a new consumer. cash Price - the costs associated with winning a new consumer. cash Price - the costs associated with winning a new consumer.

An HTML advertising ad with HTML tags, often with interacting form templates, instead of (or in addition to) graphic tags. Complete HTML advertising ad with HTML tags. HTML banners - a form of advertising with HTML tags, often with interacting form templates, instead of (or in conjunction with) graphic tags. Complete HTML advertising ad with HTML tags. HTML banners - a form of advertising with HTML tags. HTML banners - a form of advertising with HTML tags. HTML banners - a form of advertising with HTML tags.

pays per click (PPC) - on-line advertising Zahlungsmodell, in which the payments are exclusively on qualified click-throughs basis. pays per lead in which the payments are exclusively on qualified lead. pays per sale (PPS) - on-line advertising Zahlungsmodell, in which the payments are exclusively on qualified sell. pop-up display - a display that is displayed in a new browser windows. pop-under display - a display that is displayed in a new Browserfenster behind the actual Browserwindow. Tariff display - a display that is displayed in a new Browserwindow behind the actual Browserwindow. Tariff display - a display that is displayed in a new Browserwindow behind the current Browserwindow. Tariff display - a display that is displayed in a new Browserwindow behind the actual Browserwindow. Tariff display - a display that is displayed in a new browserwindow. Tariff display - a display that is displayed in a new browserwindow. Tariff display - a display that is displayed in a new browserwindow. Tariff display - a new browserwindow.

Square ad - any of the large square ad size banners proposed by the IAB. Republic company - ad sale partners specialising primarily in selling at individual locations. rich medias - new medias that offer an improved viewing experience compared to older, popular format. RON - Advertising purchase options that allow ad placement to appear on any pages on websites within an advertising ecosystem. R6 - Advertising purchase options that allow ad placement to appear on any pages on websites within an advertising ecosystem. RON - Advertising purchase options that allow ad placement to appear on any pages on websites within an advertising ecosystem. RON - The use of a visitor's browsing experience as a foundation for the advertisements that the user will see.

Self-service advertising - advertising that can be bought without the help of a commercial agent. Scyscraper advertising - an on-line advertising that is significantly higher than the horizontal 120×240 advertising space. Sponsoring - advertising that aims for a closer affiliation and interaction between an advertisers and a publishers, often with coordinated placing of beyond-the-banner advertisements. Sticky - the amount of times a website spends over a certain amount of space. Surfing - advertising sequences in which a user is a user during a certain point in view. Advertising - the advertising sequences in which a user is a user during a certain point in view.

Trickbanner - a display of banners that tries to make users click, often by emulating an OS notice. Unterdelivery - Delivering fewer images, visits, or conversations than contractually agreed for a specific timeframe. Single Site Visitor - Persons who have viewed a website (or network) at least once in a specified timeframe, usually 30 days. Vertikales Banner -A display of banners 120 pixel in width and 240 pixel in height.

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