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Advertisements in classified ads remain an important income stream for dailies, although these ads are moving more and more in specialised papers, periodicals and the web. At the end of the 1430' Johannes Gutenberg's invention of the mobile model opened a new window of opportunity for those who wanted to pass on information to the general population.
In 1625 the first advertisement in an English paper was published in Mercurius Britannicus and related to the publishing of a work. In 1655 the concept of advertisement was first used. From 1704, the first US paper, the Boston News Letter, began to advertise. A large part of the US commercial literature in the colonies would actually fall under the category of classified items according to current industry practice.
Vessels and messages from sailors were among the most frequently advertised small ads of the period, although search ads were not unusual. At the end of the eighteenth centuries, the London Morning Herald even classified its "Wants" fissures into categories "Want Places", "Sales by Auction", "To Be Sold" and "To Be Lett" &emdash;while chefs, attendants, housemaids, tutors, drivers and lady girls provided their service in short ads.
Practically all London papers were packed with advertisements. Philadelphia Public Ledger is said to have created the "modern" classified ad just after the US Civil War, which ended in 1865. In essence, it was the first to support this kind of promotion as a specialised area. "Sale at auction" and "Marine Intelligence" (sailing time, etc.) were the first classification adopted by most writers, although "amusements" were also generally grouped.
This was followed by the addition of commercial advertising and houses. "By 1842, the concept of actually "classifying" advertisements into different classifications had made significant inroads. Medicinal classified ads were usually the largest categorical, but they were often deceptive, many of them offer no more than the items of charlatanism. The use of illustration in classified advertisements vanished in 1848.
Advertising spaces were abandoned by papers in the early eighteenth and fifties, so classified shoppers could buy empty spaces to differentiate their messages from the masses. Non-personal classified ads of the twentieth centuries generally belong to one of five main categories: jobs, cars, real property, rents and goods. Overall, classified ads account for up to 40% of a newspaper's revenue.
Classified ads have been cushioning newspaper sales losses in other ad category for years. World War II saw a dramatic increase in "aid advertising" as men gave up their jobs to join the army. In July 1943, for example, the Chicago Tribune found that such ads were so swollen in their classified section that 51% of that month's newspaper printing was used to produce classified ads.
Because of the outcome of the conflict, newspapers were at a high level, but the paper wanted to retain its predominance as a classified media. Combining the conversion to a nine-column layout and the use of a smaller model, the software was able to provide a more flexible and flexible workspace. As well as meeting the two above requirements, this approach raised the mean number of sales rows per row by 20%.
Publishers began to remove the gender-specific columns "Jobs-Men-Interesse" and "Jobs-Women-Interesse" from the ads using help requests. Even though respondents are not sure why classified ads remained strong from the end of the sixties to the end of the eighties, other ad classes were lagging behind. However, in 1989 classified ads fell sharply, from a 10 % increase in the previous year.
Today, the two main classifications of advertisements are classified and displayed in newpapers. Classified advertisements account for a large proportion of a newspapers publisher's revenues - about 27% of total revenues. Small ads are the only form of advertisement that the ordinary citizen can buy on a line or per words base at a fair price.
There is no special skills or trainings required in print technology, so classified ads are the simplest form of advertisement. You can go to the news desk or phone, and an advertiser will write and plan the ad; the whole thing will take just a few moments. Given that a large part of newspapers' revenue comes from classified ads, it is not surprising that publishing houses are suspicious of competitors from the new information technology service.
By the year 2000, the online classification landscape had undergone major changes; first, it needed "content" to attract customers. For example, some papers have published some or all of their classifieds on the web at no extra charge to the advertisers. When the use of the web began to rise, many users became willing to buy their ads on the web.
From 2000, some papers levied an extra charge for the publication of these advertisements, and small advertisements grew electronically.