Targeted AdvertisingSpecific advertising
But what is targeted advertising?
Unit 19: What is targeted advertising? But what is targeted advertising? Advertisement is everywhere on-line, but we're quite good at disregarding it. In order to regain our awareness, marketers have adjusted to our browsing patterns by recalling what we are reading and buying on-line and then using this information to market things they think we might like.
Although it may seem odd, this practise, known as targeted advertising, has become very widespread. Selective advertising is a type of on-line advertising that concentrates on the characteristics, interests and tastes of a particular user. Marketers are discovering this information by following your activities on the web. To keep up with your visits, Amazon will create a small data base on your computer named Cookies.
Later on, when you view an essay about Slate, automatic adverts automatically reread this Cookie and create adverts for articles related to your Amazon experience, such as other Paul McCartney Albums or a Beatles T-shirt. What's good about targeted advertising is that you see advertising for what you actually want. In addition to the use of accepting and accepting Google Analytics Web sites as part of their service, Google Analytics also helps marketers understand you in other ways, such as reviewing your browsing experience and locating your personally identifiable information in online community content.
Selective advertising could be seen as an encroachment on private life. Keep in mind, however, that any information you transmit to the Web can be traced, whether it's queries from searching engines, content uploads to your site, or the sites you visited. If they are traceable, this information can be sent back to you in the shape of a targeted advertisement.
And the more people who advertise about you know about you, the more they will be able to base their decisions on your purchasing patterns. Marketers will take anything they can get if it means they can make you something to buy. The Facebook biography below, for example, contains information that an advertiser would like to know. On the basis of this information, marketers can submit a large number of targeted advertisements to her, which they could address.
When you' re looking for work shoes on your notebook, you can display targeted work boot displays on your phone even though you' ve never looked for them. Marketers can now tell who you are by analysing your whereabouts, browser behavior, and the kinds of websites you subscribe to, such as Facebook or Google.
Those recruiters who gather and use this information say they don't keep sensible personally identifiable information in a single database, but it's hard to know exactly what these big datafollowers know. First of all, a good general principle for surfing the Internet: Let us suppose that nothing you do on-line is privat. In order to avoid the advertiser from completely tracing your information, you have a number of options:
Visit your web browser's privacy preferences, then clear your cookie and ask the sites not to follow you. Although it does not fully remove targeted advertisements, it will significantly slash them. Reducing the amount of information you spend on your community and giving your marketers less time to find out more about you.
In addition, all web browser have a privacy browser that does not store your past or your cookie. It does not, however, stop targeted advertising because advertiser can still follow you in other ways, such as your web site browser histories and your community information. On-line advertising is not lost so quickly and targeted advertising is evidence that advertising has adjusted to consumer preferences and customs.
And now that you know how marketers know about you and your activities on-line, targeted advertising should no longer come as a shock.