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65 brillant printed advertisements
Today it' s quite simple to ignore the fine arts of printed advertising in today's digital media. TV commercials and societal mediacampaigns also contribute to how brand names distinguish themselves, while printed advertisements are still an important part of the jigsaw piece. Only because you work with an ancient psychic doesn't mean that your designs can't make something catchy and impressive - as these samples show.
We' ve put together the most stunning, funniest, most contentious, most powerful and most ingenious printed ads in this issue. Continue reading for a master class to promote your mark through printing. Click on the symbol at the top right of each ad to see the full sized picture. That doesn't mean we shouldn't, however, as the Ogilvy marketing agency's staff emphasises with this Sea Shepherd conservation Society (SSCS) global nonprofit maritime environmental protection organization initiative.
A series of different fishes deformed by various sculptures with the slogan "One eats what they eat" are shown in the printed version. McDonald's loves or hates the quick foods store and knows how to put together a great printing album. The latest offer comes from Leo Burnett's staff, who pursued the contemporary and minimalist aesthetic of McDonald's communications with this distinctive design.
Skilfully applying the illustrations, the iconical "M" becomes light in the dark and sends a signal to the viewer that McDonald's is open to doing business even in the midst of the dark, no matter what hour of the day he wants to do it. The Boeker Public Health is a large insect control and grocery security enterprise located in the Mideast.
We at JWT Dubai have produced these wonderful but grossly printed advertisements with the thought that when it comes to parasites, when they exist, there will be more. Located on the roads and metro lines of Montreal, this long-lasting printed advertising campaigns promotes an all-day celebration of digital sound that takes place in a public garden every Sunday throughout the entire season.
Advertisements show light, pop photograph that combines fruit with background music; a simplistic approach that efficiently catches the notion of " sound freshness ". Behind the image, the studio behind the ad campaigns, ETHOS, created the pictures by taking photographs of actual subjects that had been hand-painted in various colors. This Joe Public United-developed printed media advertising ad campaigns for a jobs site is designed to encourage individuals to stop kidnapping it in a way they don't like.
There is one thing we all know about KFC, and that is that it is good to lick your fingers, and it is this indisputable fact that has inspire this line of openly disturbing printed advertisements. Absolut, in cooperation with the LGBTQ charities Stonewall and BBH London, has produced this set of close-ups of same-sex life threatening to kiss, with many of the themes originating in those places where the woman might end up in jail, or even more.
lf these smart advertisements seem somehow intimate to Heinz, it's for a good cause. Initially, they were seen in an excerpt from Made Men in which Don Draper tried to run a sequence of advertisements showing foods that go well with kitchup, but without the kitchup itself being seen. Draper reasoned that humans would fill the voids for themselves and make a strong connection in their minds, but Heinz didn't want it.
Like a real professional, KFC raised his hand and took charge, making Mother London write an excuse for a printed ad that immediately became a viral. They even kept a Wood D&AD pencil in written form for promotional purposes. Have a look at other businesses that have coped with the fine arts of excuse (or not) in our summary of good, evil and WTF trade mark excuses.
Usually when someone wants to pee on your ad, it's not a good thing. Ikea, however, has given it active support in this nativity display, which also serves as a test for determining whether the child is pregnant. Åkestam Holst worked with materials engineering firm Mercene Labs to produce this ad. That' s what Delta - together with Wieden+Kennedy New York and Colossal Media - has to say about Delta Dating Wall, an Epic printed ad in Williamsburg, Brooklyn, with a set of strange scenes that you can face for a self-ie, making you a whole hell of a windier and more interesting person.
She used the ad campaigns to combat the pressures on struggling females to abide by certain regulations, with her slogan "Because No Reason," which encouraged them to do what they liked just because they liked it. One never knows what one will find when going to the store in TK Maxx, and the sudden, unexpected way of experiencing things in this discounter design outlet is highlighted by this advertising which emphasizes the "ridiculous possibilities" it offers.
Made by Leo Burnett France, this printed advertising campain is based on the concept that you can go anywhere in a jeep and "see what you want to see". Once again Ogilvy is proving to be a champion of printed advertising, this year in a special advertising effort for Allergy Doctors. At Ogilvy, we are known for producing some of the best printed advertising in the industry.
Developed for Fevikwik Instant Adhesive, it is a three-part printed ad that makes the most of smart illustrations and a color gamut of color. The easy implementation of this printed ad, developed by DLV BBDO in Milan, Italy, works miracles for the Rolling Stone newsweekly. Designed by the Israeli McCann ad company, this printed ad for Ashtanga houses is focused on the advantages of practicing acrobatics.
Before your back attacks you, Ashtanga Yoga at the Garage fitness club", le slogan de Der Punkt nach Hause.