Sites AdvertisingWebsites Advertising
Another new surge of bad ads is the kidnapping of even top-tier websites.
In recent week, web surfers have complained about a new surge of hard-to-close, deceptive and vicious advertisements appearing on large and small sites. In fact, some advertisements make it virtually impossible for you to view messages and other contents by diverting your browser to spam sites, or by making your browser pop up pages in the Apple Retail Stores for unwanted applications.
A lot of posters in the field of socially oriented advertising complained that even top publishing houses like the New York Times and The Atlantic were willing to place such obtrusive advertisements on their sites. However, analysts say the issue is not the website publishers' poor judgment, but an incredibly sophisticated advertising system that makes it difficult for participating advertisers to identify, let alone eradicate, deceptive and malware-laden advertisements.
By 2012, the Trust Alliance, an alliance of industries, predicted that nearly 10 billion ad impressions were affected by harmful advertising. "In the last two years, we've seen how many times the number of times times there' been malware and mobiles that could cause re-directs to cause it, have doubled in the advertising ecosystem," said Chris Olson, CEO of The Media Trust, a McLean, Virginia based business that provides secure advertising for advertisers and on-line publishing companies.
Accurate user viewing of an ad's contents will depend on who it is, where it is located, what types of equipment it operates, and what other features it has, making it hard for advertisers and ad serving companies to finally check each release of an ad for harmful contents. Expert analysts say that the traditional year-end holiday issue worsens when the number of advertisements shoots up just like those who are able to check advertising network safety problems and those who are on holiday or other topics.
Ruthless advertising codes in some cases even deliberately display advertising message that will never be seen by the user, according to a GeoEdge advertising protection firm on Monday. Instead, the advertisements kidnap telephones and computer equipment to emulate point-and-click and fingertip simulations of concealed advertisements to generate revenues for marketers who cannot differentiate automatic interaction from legitimated prospects.
"GeoEdge's Amnon Siev, GeoEdge's CEO, said in a declaration: "Through a combination of analysis of campaign behaviour and brand and network reputations, GeoEdge's corporate intelligence teams have identified a number of vicious autoredirect activity that generate over $1 billion in loss to publisher and marketer, a significant rise over last year.
We work with The Media Trust and GeoEdge to scan advertising assets for viruses, trojans, malware and other problems. Publishing houses are asking more and more ad tech businesses they do deals with to eradicate such ruthless advertisements, he says. However, analysts say that, like other cyber security questions, it is eventually a cat-and-mouse match between ruthless marketers and those who want to stop them.
In addition to the increase in adware, recent research by analysts has also pointed to an increase in the number of encryption junk codes and softwares that clandestinely decrypt crypto-currency via website visitors' cpu. In December 2017, according to a Check Point survey this weekend, two of the world's three most prevalent types of email-borne threats were kryptojacking in two of the world's three outbreaks.
Also, according to a recent warning by Israel's ad tech company Spotad, sites and advertisers must be ready for this type of Malware to penetrate through their sites' advertising network. In addition to screening advertisements and updating our system to mitigate the threat of Malware, consumers can take other measures to prevent fraudulent and fraudulent advertisements from becoming victims, says Andrew Blaich, safety investigator at Lookout, a global wireless safety company.