Simple Banner AdsEasy banner advertising
Just keep it simple: There are 3 tips for designing banner advertising
Whilst there are several determinants that influence the introduction of a winning re-targeting or ad placement strategy, none is as crucial and ignored as banner designs. Checking the results of multiple banners and A/B testing has resulted in three major takesaways that may not be what you think they are.
The most frequent mistake in the banner designs is the integration. Each banner ad only gives you a single instant to attract the viewers interest and leave an impact. In addition, banner ads provide extremly restricted homes. Because of the confined room and small time slot to capture the observer, your aim should be to leave a permanent imprint.
Striking background information should be combined with brief slogans that make your products or performance promises as effective as possible. It can only be a single call to trade, and it should be simple, declare and printed in fat. Randomly taking apparently random pictures does not help explaining your products and is one of the most frequent errors in banner designs.
It' often believed that because you have such a short windows to ensure your alertness, ads without photographs will be missed, but a well-designed ad with a bright colorful backdrop or simple graphics can also serve the purpose. Photographs may, however, help the observer to perceive themselves more as a link to your products or their associated advantages.
The best way to do this is to show someone how they are using your products or services. Due to the small amount of available banner room and your specific products or services, this application may not be a practical one. Possibly you can also use photographs to show a use of your products or services, such as comfort or inner serenity.
Modify only one part of the banner at a stretch within a test. So you can, for example, within a test two different daylines can be compared and at the same place everything else (background, call to action, etc.) kept constant. Vice versa, you can modify the wallpaper in another test while maintaining consistency between the daylines and the call to the operation.
Trying to match both within the same test doesn't tell you much about why the winner won and doesn't give you much to base your next banner creation on. When you have a high amount of indentations and collect a lot of information, you can perform multi-variate testing to see how several varieties fit together.
Conclusion: Keep your ads simple, attractive and legible, don't contain items that aren't absolutely necessary, and don't overcomplicate your tests. Briefly, keep it simple.