The acronym SEO stands for "search engine optimization" or "search engine optimizer". "The decision to hire an SEO is a big decision that can potentially improve your website and save time, but you can also risk damage to your website and reputation. This SEO tutorial examines exactly what e-commerce SEO is and how it can help your business. Still confused about search engine optimization or SEO? The SEO is strategies, techniques and tactics to increase the number of visitors to a website by obtaining a high ranking in the search results.