Items advertised in retail ads are intended for purchase on that day. See how a big box retailer & wireless retailer with geographically targeted Neustar retail advertising reached potential customers, resulting in hyperlocal campaigns. Local retailers such as supermarkets, department stores, etc. have a wide range of products that they want to present to their future target market. The role of advertising in retailing.
You can see from everything we publish in Total Retail that it is no longer worth concentrating on just one or two marketing channels: