Programmatic Search MarketingScheduled search engine marketing
Program search: Which it is, which it's not, which it will be.
Program driven advertisements allow you to be much more selective about who you show your advertisements to, regardless of where they are located. Whilst the current paradigm allows you to tailor advertisements to certain groups of users on the basis of the website, similar to selecting one paper to buy adspace compared to another, programmatic shopping gives you the opportunity to further fine-tune your targeting by deciding to place advertisements for some individuals on a particular website rather than for others.
We' re making progress now - once I found out that programmatic bidding includes bidding and auctioning, my normal tendency was to connect the points and think it was exactly the same as the search - we already have bidding, we already have bidding, we have auctioning so voice - programmatic search! First, let me look at the resemblances between programmatic representation and, more precisely, time bidding with payed search.
Since its introduction about five years ago, time bidding has attracted a lot of attention. Over the past few years, it has really moved up a notch to become a more effective way to buy screen images, which account for about 30% of total marketing spending. Basically, it transforms the ad placement processes into an ad sale that is not only centred on the website (publisher) on which the ad is displayed, but also on a variety of information gathered about the target users.
One of the major differences between this auctions and the auctions we get from the search is that there is no rank, either you show it or you do not. It' s item one or item one, so you don't even have the advantage of lowering your cost by focusing on lower items. I am more interested in the search and what it all means for my selected sport.
The paid search is always done on an auctions basis, keyswords are (at least they should be) as focused as possible and the tender starts every times someone looks for your them. I notice that the search already uses using Time bidding, but she just didn't call it that.
Is it possible that the screen just catches up with the search you pay for? Let me now make one important distinction: time bidding is not the same as programmatic. Yes, it's a kind of programmatic advertisement, but it's not the whole thing. But is programmatic searching a "thing"? Maybe the programmatic search is an Oxymoron; the canal is a safer haven for those who suspect due to the mere variety of options and the additional levels of complexities it entails with post-click, post-view expressions, klicks and converts.
That' not the case with the hunt. It' s cleanly sliced, easy to understand and you only get charged when a genuine individual performs a bodily act by simply click on your ad. What would the programmatic search look like if it were started as such? First, there would be many more levels of targeted that would apply to your advertisements; catchwords would be a point of departure, but there wouldn't be a more accurate fit - we're after the right crowd, mistakes, and everything else.
You get both demonstration and behavioral target setting just like the ad. In addition, you need a graded range of prospective bidding levels depending on how well a particular Bidder meets your "Ideal Customer" requirements. All these are evolutions that Google will publish in the next few month and years, but therein is the core of the programmatic search query.
For it to be truly programmatic, it should be available to a large number of editors, not only on Google, but also through AdWords. If more and more contributors to Digi-native are connected, the whole idea of "googling" will be a bit outdated as they take more track on other plattforms and websites like YouTube, Facebook, Instagram or the next big thing that we don't even know still is there.
Since these other websites are taking more and more human life, they have a great chance to monetize very quickly with a proven formula - paying search ad. Wellcome to the Programmatic Search. Now that we have seen the many choices we could make, we are jointly consolidation of our preferred areas and leaving everything that does not reach the mark.
This means that our preference is so well delineated that at some point we'll see everything we want under one umbrella - search, visual, search, social, etc. - and we'll be able to see what we want. Even advertisements will be adapted so far that we will offer not only for the public, but also for the ad size we want to show on each website.
You tell the TV to show the forecast and it makes it easy, no clicks, no clicks, no booking options...or is there? The programmatic search is here, so to speak, but it is far from what we have seen as programmatic ad displays. We talked about programmatic publicity in a previous episode and you can find out how it fits into your campaign here.
This gives you more insight that will help you take your marketing know-how and especially your campaign to the next stage!