Programmatic Buying 101Purchasing 101
Purchase of digital media 101 GB GBRIDGE MARKETING Group
Given that consumer spending more times on electronic and portable equipment has developed, the promotional environment has developed and new ways have been developed to keep pace. This is the buying and selling proces of placing ads on web sites, applications and other electronic platform. Marketers often use real-time bidding (RTB) to buy commercials on publishers' sites.
Every time a person updates or downloads a new page on-line, marketers deal with the publishers to place their ad through RTB. Most RTBs are under the orchestration of five key players participating in the process: the marketer, theemand side platform (DSP), the advertising marketplace, the supply side platforms (SSP) and the publishers.
Developed and used to help advertisers save the ads they want to place on publishers' Web sites, and to enable you to promote to certain audiences, the demandside site is used to help advertisers save the ads they want to place on publishers' Web sites. In this way it is ensured that your advertising is seen by your people. In addition, it uses the DSP to work within advertising markets and automatically and efficiently buy placement for your advertising.
In addition, the platform often offers other advantages such as analytical utilities and the avoidance of deceptive websites that create botnets and waste ad costs on a non-existent public. Ad exchanges are the marketplaces for the purchase and sale of ads and ad placement. Publishers resell their ad space for contents (also known as their inventory) and marketers provide in Real Life to buy these ad space.
Offer-side platforms are the publisher's equivalents to the advertiser's DSP. An SSP enables sellers to offer their stock to interested purchasers on the adboard. Distributor is the website or other contextual information gathering site visited by users. On their websites, publishing houses have advertising space which they are selling to advertising companies with an SSP.
Introducing automatic buying of electronic materials has made the buying and selling processes more streamlined and affordable. Marketers are able to get the most out of their ad budgets by reaching the target audiences who are most likely to be involved with their ads and buying that ad in real-time as they open new Web sites.
More and more, the purchasing environment for today's consumers is becoming more and more automatic, and a better grasp of the processes involved is critical to the successful delivery of your advertising.