Private Affiliate NetworkAffiliate Private Network
Affiliate networks - what's for you?
Affiliate markets have developed so rapidly in just a few years. When you place your wagers on your marketers to drive your buisness forward, you will want to continue reading. If companies consider affiliate recruiting, often their first thought is in affiliate publics - that's how they have become entrenched.
Networking itself has become a million-dollar affair because it has managed to build a large network of subsidiaries and thus companies. As they grow, it is more difficult to circumvent them - just like a network. However, what is often overlooked is the added value of building your own private affiliate network.
What is so good about having a private affiliate network? Three main advantages exist for owning as well as maintaining your own private affiliate network, even if it looks like more work at first glance: Having more controlsHaving a private affiliate network means having a straight forward agreement with your affiliate affiliates. As a result of this face-to-face collaboration, you'll have better visibility into who you want to add to your network, more personally collaborate with your business associates, and more collaboratively.
By knowing your affiliate affiliates better in this way, you also minimize the risks of affiliate scams and affiliate qualities over the number of affiliates - for long-term relationships. Often network operators levy a network tariff and commission. This amount can be up to 25% of the affiliate overall campaign budgets, based on the network.
Working with a private network means you can jump over all this. It' s up to you whether you want to use the savings to make investments in the top publishing houses or in other promotional activity. Owning dataHaving a private affiliate network also means that the information about both you and your publisher is not in the possession of a third network.
So why should they be able to exchange this information with anyone else? You can see that there are clear benefits in setting up your own private affiliate network. Meaning I shouldn't be working with government networking anymore? There are also benefits to be gained from using local grids. In particular, given the existence of incumbent PSNs, they have a large network of editors (relevant and non-relevant) of which the parties would not otherwise have been aware.
When your company is at an early state, it can also be difficult to anticipate applications to join your network. You may need a mix of private and government affiliate networking. Logitravel, our customer, is a great example of this by having straight connections to our strategy affiliates through its private affiliate network and yet being present in affiliate network to target affiliates it does not yet know.
As soon as you have decided to set up your own affiliate network, the next logical move is to find out where and how you can do this. Are you able to track the traffic of your private and your affiliate network on one single site? Allows you to simply share changes in your network and advertising with your affiliates?
Allows you to administer a coupon marketing with your affiliates? Enables your affiliates to get visibility into their services and fees? Is it fulfilling your and your partners' requirements for usability, robustness and system dependability? Ultimately, an affiliate network is about strengthening your company, be it by raising your profile, leading or selling.
The best way to improve its service is to know what is strategically important to your organization. You would know what is strategically important for your company if you had a detailed company overview.