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Fifteen clever interactive print ad examples that can supplement a digital campaign.
One might think that print advertisement today is hostile to innovations, but that is actually not the case. Print advertisement? What is print advertisement? Paper print promotion is a type of promotion that uses physical print mediums to attract prospective clients. In the past, print advertisements were the norm size for creating advertisements. However, as more costs are associated with advertisements in outlet stores, print is seen as an costly, untraceable medium.
In order to give you an idea of how companies are integrating print ad into their today's electronic strategies, we have put together 15 print ads to help you think back to the term "traditional". "Further samples of extraordinary promotional campaign can be downloaded here. Have you always wanted to accelerate the refrigeration cycle of your beers? You will appreciate the appeal of this Glacial print ad.
Pressure gauge was built with saline particle that lowers the freeze point of it. In 2014, this print ad won the Mobile Grand Prix in Cannes. Rather than putting the smiley faces of young alumni on a poster wall, an advertisement was produced in Lima, Peru, that brought humidity from the sky, which sees very little rains every year.
Wired has joined forces with the Wired company to encourage the individualization of the Moto X. Kontoor Records wanted to attract the interest of imaginative advertisers. The print ad for the make of automobile shows a one-sided print ad with an interactivity with a front elevation of the vehicle that prompts viewers to meet the ad.
What is the point of advertising bulbs when you can give an advertisement to a person that turns into a bulb? The Lladro print advertisements look like a pop-up print and allow individuals to design their own bulb shapes by placing the piece of art in a small nook. In order to illustrate the functions of the Ford Explorer, the marque released three print advertisements with interacting items.
Volkswagen released a three-page distribution so that people could take a test ride. Telecom emphasized its 4G cordless speeds with a print ad that was used as a gaming platform for an iPhone match. C&A, the clothing dealer, placed a print ad in tailor-made magazines associated with a person's Facebook login.
In order to advertise its sun protection range, Nivea designed a print ad with a module that could recharge a mobile telephone. This print ad was started by the Israel power utility to encourage the use of renewable energies. A print ad only looks like a plain black-and-white sketch. CW released this print ad in 2012 in the Entertainment Weekly.
For more than a decade, digital contents have been the preferred option for advertisers, but that does not mean that print advertisements are dead. All it means is that brand names need to be much more imaginative with the story they tell on film. Are you prepared to revise your promotional image?