I' m gonna do it. I' m gonna do it. I' m gonna do it right: A simple introduction for small businesses Part 2
They can do this with prepaid searching or on-line solicitation. If you are searching with a browser for something, be it Google or Bing, there are two types of results: there are the results organically (free of charge) and the advertisements (paid results). Organically, results are defined by a mix of selected URLs, contents, tag, links, etc.; and payed results are just that: payed.
The abbreviation SEM means Searchengine Marketing. In most cases it refers to the payed quest, while in other cases it refers to your own results, whereas in other cases it refers to your own results. PPC, which means PPC per click advertisement, is the form in which advertisements are bought in the major popular online advertisers. In the example you can see that the corresponding advertisements and results that appeared in the random samples look for "French pillows".
" Those with the highest rank are those who contain the catchword in the ad. A few of the advertisements are only for cushions and not for "French cushions". If you pay for klicks, you should consider identifying catchwords and geographical areas that may be too wide (more on that later), or you might end up having to pay for many klicks that are not applicable to your company.
Below are some simple ways to start your paying search: The use of the phrase pad alone with a restricted budgeting is not the best option as this wide phrase is more costly (due to a lot of competition) and in very high volumes; you would spend your whole budgeting on making a wide sweep instead of searching for your particular item.
With Google Trends and Google Adwords you can do some searches on Google Adwords to see the volumes of your research and your competitors. Find some of the catchwords you want to address and see what the other adverts say. Some of the most difficult things about typing advert text is to say what you want to say in a convincing and appealing way while working within the boundaries of any given engine.
The Google AdWords limit is 25 chars for the caption, 35 chars for the ad and 35 chars for the call to the action (call now, test for free, etc.). After researching the mean commandments for your catchwords, define your maximal commandments. Also, if you find the Google AdWords and Bing offering system too bewildering, consider using a site manager such as SiteWit (which is simple to use and designed for small businesses) or Marin Software.
No matter which methodology you use, keep an eye on your ads' performance and don't buy advertisements or catchwords that don't yield a return on your return on your investments.