Pay per click Search Engine AdvertisingPay-per-Click Search Engine Advertising
Search Pay Per Click Machines
Listing and finding in search machines is not as simple as it used to be. Pay-per-click (PPC) search engine came first. Ouverture (formerly GoTo) transformed the face of web commerce when it began to allow websites to offer on catchwords and gain more leverage over their placements. Other PPC search machines soon began to appear, and today there are literal hundred (although few have the range or might) of them.
Chargeable submission search machines *require* that a website pays a charge that is incorporated into their search engine. Most notably, Yahoo! now demands that ALL merchant websites pay a high, non-refundable commission verified by their publishers... and without an inclusive warranty.
There is also "pay for inclusion" (PFI). PDF programmes ensure that your website is included in the search engine databank that promotes the results of search queries...but they still don't ensure that you are ranked well when requests are made. There are now all kinds of text-based advertisements that look like search results lists, but are really payed for.
AdWords allows marketers to buy targeted keyswords and display text field advertisements on the right side of the search results page. Because we believe this is the case in many cases, this weeks we offer you some hints on how to plan your own sales campaigns. Well, the coup always seemed to be the ringleader.
Initially it launched the Pay-for-Placement system, which it has continually improved and improved over the years, but it is really great to secure alliances with other major search providers such as Yahoo!, MSN and Alta Vista. By partnering with these partners, we syndicate our highest bids results on our partners' pages, which means that the tendering and safeguarding of top rankings on our site will also bring you high visibility rankings on Overture's partners' pages.
Using More thanture, the policy "Follow the Leader" makes sence. Nevertheless Eventually a serious rival is facing Upture. Not only is Google the number 1 search engine of choice on the web, it has also started to break through the PPC empire of More thanture. It is already being taken over as a AOL Search and soon Ask.com consortium mate.
Both these search machines have to be considered when realizing search engine based marketings. In choosing your salary for keyword placement, let your own prospect fall and put yourself in the position of your most typical purchaser. Think: "What will my shopper enter into a search engine and how do I want him to find my site?
" Remember that most of today's consumers search for catchwords ( two or three catchwords grouped together) to remove nonrelevant results, so consider buying or offering more targeted catchwords that will help you safe your cash and attract more skilled shoppers. Buying only the cue " candle ", you still run the danger of having to pay for visitor who are looking for triple pit candle, cone, scented candle, scented candle, cut candle... well, you get the image.
Though Overture recently launched an "anti-error" feature named "Match Driver", Google and the other PPC engine do not differentiate between single and multiple words or generally incorrectly spelled terms...which can also mean efficient, cost-effective advertising for you. For search engine submissions, you only have a small text field or one or two rows to get a header and describe your site.
That can be especially important with Google AdWords & AdWord Select purchases, which evaluate your ad according to a calculation that is partly dependent on the click-through of your ad. When your ad clicks badly, it may appear at the bottom of the page according to the number of other advertiser. Below are a few hints for typing good keywords and advertising copy:
You' re going to pay for this click, so try to motivate reputable shoppers and at the same time discourage occasional browser users. Like with any web advertising programme, you should track your click-through results and analyse which catchwords and which ad copy are best suited to convert traffic intoales. What's nice about Overture and Google is that you can modify your own keyswords and description instantly via your web interface.
In terms of traceability, Ouvertüre offers a considerable number of reporting tools that you can create at any given moment to view your click-through rate, bidding cost, etc. Begin by associating clear unambiguous keywords with each one. As an example, a Google AdWords ad serving to a Google AdWord user might look like www.yoursite.com? referrer=google+keyword.
To make your campaign as efficient as possible for you, you should also find out what you expect from your visitor: just building brand and brand recognition, a leads or registrations, a subscriptions, sales, etc... As soon as you know this, you should try to determine exactly what this promotion is costing you, because this amount should become your capture or "max bid", as Overture now refers to it with its auto bidding programme.
The calculation of your capture and tracing of your click-thru and convert rate finally determine whether you get the kind of ROI you are looking for from your keyword ad placement. Also, you should be conscious that there are now many third-party Bid managed PPC bid-based search engine utilities such as Overture.
Those bid-based search machines can be risky for the advertiser's pocket book and pocket book if they are not properly administered. You can use bid manager utilities to help you manage your keyword campaign, but you still need to be alert and keep monitoring your own return on investment as the RFx quickly escalates to your selected conditions. A thing about PPC search machines is that you can quickly and sometimes relatively cheaply reach top placements in search engine rankings. However, PPC search machines are not always the best way to do this.
Information you collect with PPC search engine applications can be priceless for the implementation of other on-line marketers' efforts such as advertising campaigning, e-mail advertising and legacy search engine optimisation. But an ad is still an ad, and if what you offer is not pertinent or well spelled to the seeker, it will still not draw people.
Plus, there has been some feed-back lately that viewers now recognise the paying rankings as advertisements and have started to much disregard them as they do most flag advertisements. Conclusion for the experienced on-line marketer: Comprise both PC and "old-fashioned" search engine optimisation programmes for better long-term overall results.