Pay per click BusinessPaid per click Business
The Pay Per Click Business Model - Facts You Should Know
What do they not say: What is Pay per Click (PPC)? I' ve calculated some of the enhancements I have made to some of the finance marketers' campaign I recently worked on for an IPO. There' a big marketer I worked for as a freelancer in the Los Angeles offic.
Once I had computed it, I had increased their Google affiliate Google affiliate market for one of their customers and radically enhanced their Pay Per Click results -[by making the check list I give you at the end of this article]. Recently, I signed a deal with a multi-billion dollar investment company - I significantly enhanced the efficiency of their campaign.
At about the same of last year, their Google views were over a timeframe of 30 days: Last 30 days: 4. 62% clickthrate! Here he is the kicker: This is just one ad in Google - Retiring - (not scoring Bing either) they have around 10 ad ads going on bonds, ETA's, liquid alternatives, etc..
- so let us do the mathematics, for over a year here's the big deal it only made with Google Marketing: Furthermore, I have seen that they have paid up to $10 per click for trademark notions. However, the trouble is that they were already the number one brands on Google, so this was practically a waste of time.
As well as generating tens of millions more hits and dramatically cutting their cost-per-clicks, I spared them hundreds ofextensive expenses. Sure, we all know it' important to recognize brands, but search engine marketing and Google's pay-per-click secrets are fantastic. They only pay when someone else has clicked on your ad.
That' s more intelligent thinking in itself - but not the point. TV, radios and newspapers are one stop further than just tossing flyers out of the airplane and seeing who is picking them up. My modest view is that online search is the most cost-effective way of doing business today. We digital marketers know that TV, radio and printing no longer work as they used to.
Featuring DVR's on almost every cable provider - making folks move quickly through ads, satellite radios trumping radios ads - not to speak of what happens to magazines and printed readers - all go live. See, nothing is as efficient as before. Indeed, as head of web advertising for Survival Insurance and many customers, I have explored many different possibilities such as TV, Radios, You Tube, Facebook, Social Media, Snail Mail and others and would be audacious enough to say that Google is probably one of the most efficient (if not the most effective) ways to promote today.
That' 1000X more intelligent than radios, TVs and billboards. Did you separate your ad and your ad campaign? Bringing the two together will cause your Click Through Ratio to suffer. Google and Bing both provide the ability to optimise your mouse clicking or make your ad more even. Try your campaign like a user - sometimes you find pages or URL's that don't work - or forums that don't submit lead.
You can use this check list for both new and legacy PPC promotions and see how your results are improving! Result: Today you can do almost everything with SEM: searching engine marketing: An experienced on-line marketeer can boost your sales by a factor of 10. Today, is Google the most efficient way of advertisement (besides verbal propaganda)?