Online Video Advertisingvideo online advertising
Video Online Advertising - Statistics and Trends
Videobased contents are easy to understand and offer amusement as well as training on the products. It' s no wonder that more and more companies are using video-based advertising on platforms like YouTube. Seventy-four percent of all web travel in 2017 will be video-based? Video is the kind of video with the best return on investment (ROI), according to 52% of marketers around the world.
Take a look at our info graphic "The State Of Online Video Advertising - Statistics And Trends" for a detailed overview of our online advertising spend, our online advertising channel and its appeal, and many other facts. YesTube holds nearly 20% of US Digitally Videods. In 2016, US-programmatic video advertisements will account for 40.0% of expenditure on premium video advertisements.
The video ad has an CTR of 1.84%, the highest of all advertising media. Seventy-five percent of marketers reported that online video advertising was equal to or more efficient than conventional TV advertising. On-line video displays have a higher influence on the most important measurement categories: