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However, the introduction of a new online reward site will give every Australian the same chance to get paid for working with promotional materials. The JAG opened its Australian door last week, with the hooks of paid members opening $1 for viewing a 30-second ad, delivering feed-back and passing it on to their community networks.
It is a well-established international forum because the Hong Kong JAG company has more than 200,000 members and Taiwan almost 150,000. It has already grown to 6000 members in just over a single months in Australia. JAG works with McDonald Creative and Samsung. On site, Lee said, while no Aussie brand is currently using the site, several stores are in the works.
"Compared to Asia, we find that brand names are a little more traditionally on the side when it comes to reliance on screen advertising, but we find that brand names are progressing more quickly with the advent of soft media," Lee said. It is based on the assumption that Australians will be flooded with marketers' messaging and will try to prevent it out.
Lee said for marketers, the bottom line is that they can reach their perfect group. JAG uses the baseline information provided by JAG members through their Facebook account and offers only members who fulfill the demographics of a particular trademark the opportunity to view certain video. Mr Lee said for marketers who know how to use the site, it could be a way to get instant advertising feed-back from the targeted group.
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