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Online advertising - what is it?
When you are just beginning to explore online advertising and what it can do for your company, one of the key issues you need to have addressed is: What is online advertising? Briefly, online advertising (also known as web advertising, web advertising, web advertising, media advertising) is exactly what it is called - advertising, promoting or advertising goods or providing a service on the web.
Online advertising has a very wide roof as it is available in many different shapes. While we could be writing a whole textbook about the different kinds of online advertising, instead we will concentrate on giving a brief outline of one of the most beloved types: screen advertising. Screen advertising involves the use of web posters or advertising signs, which are the small crates of advertising you see on many web sites.
Behavioural, demo, geographical, retargeting and site targeted targets are popular methods used by marketers to selectively deploy advertising banners (we need to devote another blogs to our targeted definitions!). Long stories-Shorteness, the capability to address a very targeted audience is a great asset for online marketers. The 3 most popular types of online advertisements are bought (media buying): 1) CPM costs per thousand:
Marketers are charged according to the number of persons who see their ad (so-called impressions). Marketers are charged each and every times a advertiser hits the ad and is redirected to their website. One of the great advantages of online advertising is the possibility of reaching a broad public for a small part of what it would take in conventional advertising.
A further useful feature of online advertising is the possibility to simply, precisely and cost-effectively quantify statistical data. The analysis of online advertising has become a kind of scientific exercise because there are so many ways to track, quantify and test results. This analysis makes it much simpler to optimise online advertising campaign and assess ROI.