Online Marketing Bannermarketing banner
Banners have 99 problems and a click is not the right thing to do.
Assuming your marketing campaign is the protagonist of marketing history, banner advertising is definitely the bad guy. The click-throughs for banner advertising have dropped to less than 0.1%. That and the cover of this article have become one of my favourite quotations in the field of marketing because they represent one of the greatest marketing issues of today:
A marketing that doesn't produce results. However, clicking is not the only issue faced by a banner. These are some of the deep problems that banner advertising faces: These problems have led almost all of us to totally disregard advertisements on the page or above, below or above or above the contents we are trying to see.
The first banner ad since 1994: This banner ad saw a 44% click-through and sent Traffic to a number of AT&T adverts commented by Tom Selleck that were promising a bright prospects where you could study literature, get route descriptions, fax, buy things, buy films and attend business gatherings - all online?
Since then, Banner have been suffering a little. More than 7 billion users have accessed the Web, up from 30 million in 1994. That' 50% of every individual being on the planet (including babies) according to World Stats. There has been a sharp increase in the number of contents on the web.
There are more Google scans every single moment of the week than there were on the Internet in 1994. 10x more e-mails are sent every single minutes than in 1994 on the Internet. The number of banner advertisements we have placed for all these web users has also increased.
This year, the banner advertising market is projected to increase by 7% to more than $44 billion despite a lunatic absence of efficiency. Marketing specialists are blindfolded to shift their advertising budget to lower and lower return quotas in online advertising channels. Rather than disrupting our experience with our own contents, our marketing promise is to be the contents our clients are looking for.
Attempts to attract an audiences to your website instead of purchasing it. So when you are creating contents that really make a difference to what others want, contents that actually help them, you are building a relation built on confidence. Confidence is what eventually fosters the transformation into true revenue, true customer and true value. In 2017, the banner advertising grew by +7% (Iron Paper) despite this huge decrease in the number of cancellations.
Shall silence be brought to the banner? Don't spend your time on marketing that doesn't work. Please do not hesitate to get in touch with me to start your marketing today.