Online Advertising TerminologyTerminology of online advertising
64 Digital advertising concepts that advertisers should be aware of
When you have been involved with advertising, you are probably conscious that getting involved with advertising can be quite overpowering. First of all, it is full of technical terminology that may be new to you, which is why we have produced this online advertising terminology for you. This is followed by (relatively) jargon-free descriptions of the most commonly used concepts in the field of electronic advertising.
Explore helps you browse the online advertising landscape and get more value out of our forthcoming line of blogs on advertising and advertising. This is a process for comparing different version of advertisements or website landings to see which one does better.
You should only change one item of the displays at a stretch when performing an A/B test. This is a concept that derives from the printed advertising sector. Billing advertising: Tactics in an account-based merchandising (ABM) approach. It is common to distribute screen advertising only to certain tracks in the destination clients you specify.
If, for example, you market a new kind of grocery package to General Mills, you can address several layers of responsibilities, such as Senior Product Manager, Senior Product Marketer, VP of Product Marketing. This is the aggregate number of persons who have been or may be subject to an advertisement in a given timeframe.
This is the most frequent type of advertising. Technologically supported marketing platform that enables web site owners and marketers to buy and resell advertising assets in real-time auction. Advertising boards are a move away from the historic way in which ad stocks are purchased, whereby sellers and sellers would negotiate prices to place advertisements on a particular site.
We consider the number of prospective advertisements that can be placed to be their adstock. If the Gotham Times, for example, makes an average of 1,000 hits on its homepage in a given weeks and has room for two displays on its homepage, then its advertising stock is potentially 2,000 per impression per workday.
An advertiser who links advertiser with publisher. Advertising networking acts as a one-stop shop between publisher and advertiser, and helps manage the negotiation of offer and request. Interactive Advertising Bureau, an industry organization that promotes standards and practice for online advertising, has a number of size guides. Associate Marketing: Publishers have sites that receive trafficking and marketers want to advertise their product to the audience that visits those sites.
Advertisement means an arrangement between a Distributor and an Advertiser under which the Distributor will receive payment for each click supplied and/or each purchase of the Advertiser's products or services. Analysis can be used to reveal information about how many individuals visit a website, how much personal information they consume on the website, and what measures they take on the website.
The information is then used to reach audience, better understanding consumers' behaviour, improving usability and optimising advertising initiatives. Selling can start with an ad, result in an e-mail marketing effort and end with a call from a salesperson. A " rebound ratio " indicates such visitors as a percent of the overall number of visitors within a given period.
Increasing your company visibility is one of the two usual important objectives of a marketing strategy (the other is a kind of conversion). In advertising, it is a point of sale used by an advertiser to target groups such as consumers, advertising directly or via radios. Creative advertising encompasses TV advertising, video advertising, video advertising, social advertising and in-motion advertising.
These statistics, in percent of overall perceptions, show how often individuals who receive an ad click on it. The CTR of an ad is determined by splitting the number of hits an ad receives by the number of times it has been placed and then transforming it into a percent.
If, for example, an ad had 5 hits and was shown 1000x, the CTR is 0.5%. One example of contextsensitive advertising is the placement of advertisements for personal hygiene items on the Vogue website. At the start of a promotion, the advertiser selects a particular promotion or series of promotions to be carried out by the audience.
Every times a member of the public carries out this promotion, it is considered aversion. One is to determine the number of final converters and divide them by the overall number of achieved images. Second, more frequent, is to take the number of people who have finished the process and divide it by the number of people who have visited the ad.
Monitor how many convertions took place in a given timeframe and analyze which displays resulted in the convertions. Usually determined by division of the overall amount spend for an advertising promotion by the number of clients gained through that promotion. CPC: How much an ad provider will pay on avarage for each ad click.
The CPC is determined by multiplying the amount of money you spend on a particular promotion by the number of hits you generate. CPL: How much an advertisers pay on avarage for every ad click that results in a change of leading. The CPL is determined by multiplying the overall amount used for a given marketing by the number of sales leads created.
Is also used as a default option for purchasing displays, as stock is usually based on sellingCPMs. It enables marketers to target their target groups in a repeating, consecutive way, regardless of which devices they are on, be it a tray, desk or smart phone. System that allows marketers to offer and buy stocks from several ad networks through a unified gateway.
An ad or ad that has been specifically designed to motivate the audience to take immediate actions. Advertisement display: This is a digitial advertising medium that displays graphical advertisements on a web page. Displays can be graphs, video, interactive pictures (a trivia or a game) and extensible (see also: extensible banner). Popular screen size are:
E-mail advertising: This is the number of repetitions an ad is sent to the same user in a given timeframe. Often more than one user can connect to the Web from the same machine, so the calculation is done using the amount of traffic that is sent to the web browsers of a particular machine. Defines an upper bound for the number of occasions a display is to be displayed to a user within a certain timeframe.
Select an audiences for a specific promotion on the basis of postal code, DMA, cities, states, and states. Advertisements that appear between two different pages of your site's contents appear when a Web site user moves from one page on a Web site to another. One of the best practices in the field of wireless mobility has been to prevent using an interactive pop-up that will block the first visit.
If, for example, the subscriber tries to connect to the Gotham Times with his cell phone, he will be disrupted by an interactive ad (offered by the Gotham Times app) that he must either approve or reject before accessing the site. Keyword: A particular term or phrase selected by the advertiser to initiate their ad and place it in searchengine results.
Advertisers who make advertisements in context also choose to place their advertisements on pages that are return for that particular word. Advertising in searchengines determines the location of the advertisement within the results by means of a tender. Website visitors are redirected after clicking on an ad or an ad for payroll.
When it comes to advertising, a leader is someone who has given you their personal information, often by subscribing to a newsletters or completing a request for downloading an e-book or other contents. Use Lookalike Audiences if you use online displays, Facebook, portable ads, or just any other type of online advertising campaigns.
Portable search: Every web browsing performed on a portable computer. Indigenous advertising: Every type of advertising which cannot be distinguished in its format from the channels on which it is presented. Typical example of natively advertised messages are featured message site and Facebook time line advertisements. Advertisements that hover over website contents, diagrams or video.
Moving the mouse over the display for a certain period of inactivity ( often two seconds) widens the display (almost to the full page) while darkening the page behind it and bringing the display more to the fore. Marketers are paying for the frequency with which the ad is extended. Price scheme in which an advertiser pays a seller or publisher for the number of hits they receive in a given marketing session.
This is the overall number of persons who see your messages. Once a click is made, a single click on your ad fivefold gives a range of 1.5 views and a click ratio of 20%. Socials: advertising: Placement of chargeable advertisements on online community network sites such as Facebook, LinkedIn and Twitter.
Is used to quantify the behaviour of a user after a display has been sent to him. When the " Review " screen is 90 day, the user's action can be assigned to the display during this 90 day timeframe. So if a client buys a couple of earphones within 90 workingdays after receiving an ad for these earphones, the ad will receive a full or part allocation for that buy.
Keep in mind, this is the first of a multi-part serial on advertising and advertising, so come back soon for the other contributions in this serial.