Online Advertising Spendingadvertising spending online
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Digitale Werbeausgaben - Statistics and Trends[Infographic]
Expenditure on online advertising is rising, and online advertising campaigns are becoming more expensive, even though advertisers recognise the importance of it. Find out more about the latest statistical data and trend figures on your advertising expenditures in the "Digital Ad Spending" infographics. On average, expenditures for electronic advertising account for 2.5% of the company's turnover. The budget for online advertising is expected to rise by 9% by 2013.
Discretionary advertising represents 12.5% of total discount advertising spending. Digitally labelled ad space represents one in five ad dollar expenditures; these expenditures are expected to reach one in four ad dollar expenditures by 2016. Fifty-seven out of ten people surveyed said they were spending between 1% and 10% of their online spending on online advertising.
Fifty-three percent of businesses spent less than 5% of their merchandising budget optimizing 360 degrees and 22% on 6-10%.
On-line and off-line advertising expenditure must be the same.
By 2020, half of all world advertising spending will be online, which is forecast to be equivalent to the world' s aggregate "offline" spending on advertising such as TV, printed advertising and billboards. Magna predicts that by 2018, 44 per cent, or 237 billion US dollar, of all advertising revenues will come from online advertising. By 2020, the corresponding figures will be 50 per cent, or 291 billion US dollar.
Every form of advertising is on the rise, with SEO advertising by far the biggest one. Marketing companies are predicted to be spending $113 billion globally next year, an additional 12 per cent over 2017. The majority of these wanted ads expenses are accounted for by cell phones, which are said to account for 63 per cent. Companies are predicted to be spending $147 billion on all kinds of advertising next year, an improvement of 27 per cent over 2017.
Trademarks have more and more ways to reaching consumer, and some switch most of their advertising spending online. Adidas said in March that it would concentrate on television advertising, with CEO Kasper Rorsted saying that its younger customers were getting to know the franchise mainly through their cell phones. Portable plattforms are constantly experimented with new advertising format.
She wants to make sure she has the right mix between "organic" contributions - or friend contents - and ads, CFO Dave Wehner said at a competition in July. However, with the hurry to get advertising digitally comes a big hurdle - advertising scams is a big issue, with a new con, "HyphBot", found by the technology firm Adform last month, counterfeiting hundreds of million of television ads per diem.
Sales are set to increase by 2.5 per cent to USD 183 billion in 2018. The year was also a "comeback" for the BRIC nations (Brazil, Russia, India, China), Magna proposed - the Russian advertising industry increased this year by 12.7 per cent, with India spending 11.1 per cent more than in 2016.