Online Advertising RegulationsRules for online advertising
Advertisement & promotion for your company
Honesty in advertising is not only good for your company - it's a legal requirement. Australia's Consumer Protection Act contains a number of regulations that companies must observe when advertising and marketing goods and providing a service. Every message that represents your product or service should be truthful, precise and provable.
Undertakings are fined for misleading the consumer. For large and small companies, online advertising offers a way to directly engage with current and prospective clients and advertise their goods and more. Companies that use socially accessible portals such as Facebook, Twitter and YouTube are responsible for ensuring that the contents on their pages are correct, regardless of who placed them there.
Consumer relies on online evaluations to make purchase choices. Companies and reviews sites need to administer online assessments to avoid misleading them. When your company directly addresses a consumer, e.g. at the front gate or on the telephone, to ensure a sales transaction, there are certain commitments that you must fulfil.
A number of influencing elements can influence the consumer when purchasing goods, among them where a good was cultivated, manufactured or manufactured. When you decide to have a home nationality or if you are obliged by law to do so, it must be clear, precise and true.
Concerning contents and advertising regulations
Australian Communications and Media Authority (ACMA) governs broadcasting services (Commercial Radio Actual Disclosure ) Standard 2012, which governs the publication of sponsoring agreements in programmes for topical matters. All other advertising on commercials, radios and paid TV is subject to the Advertising Standards Bureau Rules of Conduct.
ACMA also manages the domestic system for regulating web contents. This system was set up under the Broadcasting Services Act 1992 to respond to EU concern about indecent and illicit materials on the web. ACMA's key responsibility for regulating advertising and contents is summarised below. Generic information about spamming, as well as frequently asked questions.
Provides information on the regulatory aspects of broadcast TV and Radio contents, such as advertising, codes of conduct and norms, children's TV and topicality. Control information on online contents, as well as online gaming, complaints stats and model examination report. Tips for parent and caregiver to make sure that kids and teens are enjoying a safer and more rewarding online environment.
Telephone advertising and monitoring information, as well as information on contents, as well as information on premiums and complaints schemes.