Online Advertising OpportunitiesOn-line advertising opportunities
4 main online advertising opportunities in 2013
Throughout a flood of year-end reporting, industry experts in places like Forrester and eMarketer have stated that online advertising spending will rise again in 2013 and beyond - at a good time. Some important issues are arising that need to be planned by publishers and their creative crews in the new year, which is reflected in four advertising opportunities that cannot be ignored.
And Facebook is modifying the play again. With Facebook now through the turbulence of the initial public offering and back to work, 2013 will be a big year. Facebook advertising is expected to multiply in 2013 and the opportunities for early adopters are enormous as they focus on extending the advertising eco-system with new format, better attributes and, of course, more targeted advertising.
New CPM s are low, new sizes are unbelievably efficient (see below), and opportunities to achieve significant results are up. Unfortunately for many marketeers, paying for content is becoming more and more important in order to increase social market yields. The cell phone (and Facebook and customers) changes the gameplay again. Advertising was dominant in Google, ads (advertising networks) and some Rich Metal Option such as Ads.
E-marketer recently said that Facebook has unexpectedly taken the leadership in the field of portable advertising, almost over night. Facebook also said that its portable advertisements, which are primarily advertisements in the portable news feed, are 42 per cent more efficient than its default displays, and power will increase as more rich mail items such as photos, videos and interactivity are used, and eMarketer found the same.
Looks like just using it is the best way to get to your people. It'?s back in town. Richardedia. Rank advertisements on tradional sites are well accepted. However, as consumer movement towards socially and socially responsible and portable content is increasing - and moving away from web sites - we are also seeing a change in advertising technologies. All of us felt it in 2012: from Facebook and Twitter to Pinterest and Instagram, we' ve seen more and more popularity.
Greater photo, greater videotape, greater interaction, all directly in the stream. According to Forrester and eMarketer, this development will persist in 2013 and improve the ability for publishers to capitalize on their increasing budget for online publish. Look for providers who develop new, cutting-edge ways to publish rich, engaging campaign experiences in online and offline communities.
Movie, movies, movies, videos. A large part of the increase in e-commerce in 2013 will be due to the growing use of videos. We' ve already mentioned that soft and portable mediums are fruitful soil for videos, but we will also see innovations from YouTube, Vimeo and others in the online advertising industry that go far beyond pre- and post-roll, interstitial and pop-over.
We have seen in recent years that the pressures on the marketer to collect and deliver more and more rich contents, especially around product, will increase. The next gold era of videos will be even faster when the dream of a real Apple TV comes to life. It' s now opportune to look for shop agents who know the latest client tendencies and technologies and can effectively generate many persuasive videos.
2013 will therefore be another year of excitement and surprise in terms of online advertising, with one thing being clear: it's getting ready to look at the issue of emerging markets and the application of end-to-end advertising strategy to online and offline markets. Take advantage of these four possibilities and become the real live image of the online marketer!