Online Advertising Manager Job DescriptionAdvertising Manager Job Description
Advertiser: Career description & requirements
Find out more about a carreer in the advertising industry. Investigate the education and qualification needs and find out more about the job description and job and pay prospects for an advertiser. A sales manager monitors the advertising campaigns of a company. A sales manager's particular roles vary from company to company; he or she can lead the personnel and operations of an external advertising company that has recruited the company, or he or she can produce the company's in-house advertising.
The general tasks for this profession involve designing and managing the company's advertising policy, conducting advertising promotions and monitoring various advertising-related divisions. Throughout a particular advertising promotion, a manager must assess the overall budgeting of the promotion, approval of the promotional materials, and evaluation of the overall effectiveness of the promotion once it has been completed.
Advertisers often have a 4-year bachelor's in advertising or a related area such as journalism or advertising. O*Net Online reported in 2010 that 54% of advertising executives had a bachelor's and 22% an associated qualification. Some of the types of training relevant to an advertising manager's role are ad management, advertising strategies, advertising scheduling, advertising service and advertising layout.
In view of the duration of the post, advertising executives must also gain several years of relevant expertise. As a rule, no certificate or approval is necessary for the body. According to the U.S. Bureau of Labor Statistics (BLS), advertisers must have the following characteristics: BLS forecasts an increase in the number of jobs of 5% for the period 2014 to 2024, which corresponds roughly to the increase in the number of jobs in all of them.
BLS also noted that advertising and promotion executives received an average wage of $95,890 in May 2015.
Carries out research to find the right audiences, keeps focused groups in check, defines objectives, drafts stories, drafts storylines, authorizes copieswriting and allocates advertising campaign time. Design advertising campaign, to include television advertising, advertising, advertisements for radios, pay-per-click, banners and other web advertising. Build your own personal email initiatives. Co-ordinate employees who generate and place advertisements.
Make, verify, approve, and rework the copy. Collaboration with customer advisors in the development of advertising strategies. Endorse the Agency's blueprints. Collaborate with salespeople to develop your own idea for the brand. Monitor your employees' creativity. Preparation of calculations for marketing activities. Serves as a link between the company that needs the advertising and an advertising or promotional agent that actually designs and places the advertisements.
Showcase your campaign during theitches. Chairmanship of TV, FM and filming.