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Biz's Little Guide to Digital Marketing Acronyms
Then there are terms associated with your approach to online advertising, which you may be less comfortable with, especially as new ones keep appearing. In order to help you better understanding the online marketplace, here is a listing (and definitions) of frequently used terms for online advertising: In AIDA: Awareness, Interest, Desire, Action is a set of things to try to do, especially when it comes to typing texts to win clients with a website, an online advertisement, an e-mail, a blogs posting, etc.
B-2B: B-to-B relates to enterprises that usually sells to other enterprises (and not to consumers). B2C: B2C means enterprises that usually sells to the consumer (and not to other enterprises). BL: Backlink is a hyperlink from another website to your company's website. Googles uses a backlink in its algorithms to see how results are retrieved from your site.
Control the Assault of Non-Solicited Pornography and Marketing Act of 2003 is a bill enacted in the USA to reduce unwanted email. It is a kind of online advertising where the advertising company is billed a fee on the basis of a certain promotion. Marketers are paying for a promotion such as a sale, submitting forms or registering.
It is a form of online advertising in which the advertisers are billed the number of visits a user makes to a particular hyperlink. It is a kind of advertising in which the costs are calculated for the advertisers on the basis of a thousand images or advertisements.
This is a type of customer relationship management that is a strategic approach or approach to controlling interactions and communications with existing customer accounts or lead companies. CTR on your website can be measured by the number of unique users who click on a hyperlink on your home page. May also be used with e-mail marketing to track individuals who have clicked upon a hyperlink in your e-mail.
The IO: Insert Order is a textual agreement between the advertisers and the advertising agent or representative of the press. Usually it contains special directions when the ad starts, ends, how often it is shown, how exactly it is placed and how much it will cost. It is a kind of measuring of performance or a method of measuring one' s own success in achieving a particular objective.
Paid per Click- An ad provider makes payments on the basis of the number of hits on an ad. By advertising on a site like Google, you are paying according to the number of hits a person makes on your ad. PV: Page impressions are the frequency with which a website is visited by a particular website member.
The return on investment relates to how successfully a particular market strategy is carried out. It is the amount of winnings you receive on the basis of the income less the amount of cash you have expended on a promotion. On the basis of this example, your return on investment would be 400% ($20,000 split by $5000). SEEM: SEM: SEM is the way companies can advertise their website in SEM ( because everyone wants to appear at the top of the first page).
SEM has two components: 1) typical for PPC advertising that would appear on websites like Google, Yahoo! or Bing. These are the advertisements that appear at the top and on these pages; and 2) involve searching machine optimisation (SEO), so that your company appears natural or organic on the results page.
Suchmaschinenoptimierung is the practise of optimising a company's website to obtain higher levels of organically generated results. Web site users can enhance their site's overall performance by embedding good contents or catchwords on their site, getting good linkbacks from other sites, and giving their site the appropriate structure and names to help find them by searching for them.
This is the page where the user sees the results of a web page research ("Pizza in San Francisco"). Google, Yahoo! or Bing may have different page layout, but they all have STPs. Usually they contain either payed or PPC advertisements as well as organically generated results.
SOLOMO: Local, interactive, mobile relates to a localised and mobile-centred view of the results of searches. SM: SM: Social Medias is the interacting and connecting with different humans on online plattforms. SMM: Marketing your company with the help of online marketing is the strategy of using online marketing. SMO: SMO: Social Network Optimization is the proces of using your platform to create more interest in your company or bring more visitors to your website.
The Uniform Resource Locator is the web site or a particular information location found on the web. UNIVERSAL: Unique visitors are unique, one-time visitors to a website, regardless of how often they are visited or which web pages they appear on. Are there any other market concepts that should be included in the listing?
Would you like more information on how to market your products? Ms. Kathy McGovern is the head of product sales.