Australia's biggest newspaper and magazine publishing company, we provide an unmatched selection of cutting-edge promotional content across our entire printing publication publishing ecosystem, from standardised ad formats to high-profile packaging and finishes. Built on a flexible design that makes it easy for marketers to post and deliver promotional materials across a variety of product lines, our off-the-shelf ad formats are designed with a focus on modularity.
There are also a number of effective forms of advertising aimed at differentiating ourselves from the masses. Effective packaging and finishes are engineered to provide the advertiser with high penetration and interaction with our audiences. Every packaging and design has been meticulously adapted to maximize results and increase effect, using the hard copy material used for each work.
For a wide variety of broadsheet, tabloid and glossy titles in our ecosystem, it is important that our promotional requirements are met to make sure your ad is reproduced in the highest possible resolution. It' simple to find the right specification. Print Ad Specifications Default Ad Forms - store the PDF on your Desktop.
Your publishing specification is displayed. In order to make sure that your promotional requirements are up to date, this guide expires at the end of each calendar year. Highly effective forms, packaging and designs of advertisements can be obtained from the following chart (choice of tabs, staples & trims or gloss).
In order to achieve the best possible playback performance, we advise you to observe our print settings. For more information on the promotional descriptions, please call 1300 557 418.
The six key role of newspaper promotion
Please feel free to browse and print our 4 page brochure. Advertisement gives buyers an understanding of a particular make. Every book has its own unique identities and offers a series of paragraphs that mirror readers' passion and interests. To two out of five people, this ad for Virgin's Velocity program gave them a good feel for the franchise.
Appraisal and reappraisal advertisements surprise and challenge the consumer by unexpectedly presenting the mark and encouraging rethinking. Re-appraisal advertisement can be an advertisement, a trademark launching or an advertisement that throws a new glance at an established trademark. A newspaper is the message media, so it follows that it is the right place to create messages around a trademark.
Newspapers offer room and urgency to present the case of a trademark and communicate a wide spectrum of message. The spectrum of advertisements ranges from the expansion of the Long Copy trademark to multi-layered notifications. Whether in retail or business, call to call advertisement offers a clear value to which the customer can respond. Extended commercials remind the buyer of a trademark by replicating or evolving incumbent marketing communications from a TV spot.
Extended commercials extend the lifespan of a TV ad. The use of the same trademark symbols, the repeat of trusted images or the creativity of the design in TV and printed media can enhance your memories. Etihad Airways' printed ad with actor Nicole Kidman reminds a fifth of Etihad Airways reader of a TV ad campaing for the group.
** For the campaign titled "Flying Reimagined", Etihad provided publishers with targeted messages on its enhanced services. You can sharpen the image of a trademark, a problem or a cause or use a subject that is already being discussed in public. Everything is possible, from trademark etiquette and business strategies to the environmental and charitable aspects.
Papers determined the daily schedule. Often, as the creator of contents, a newspaper can both make and distribute messages. ** builds on the "Inspire the Next" printed media initiative and uses a digitized advertising drive to show how Hitachi can help companies reduce cost and increase efficiencies. Please feel free to browse and get our 4 page brochure.