New ways of AdvertisingFresh ways of advertising
Top 10 Advertising Strategies
The omnipresence of advertising has made the consumer used to it and has enabled him to switch it off. In order to tackle this "problem", marketers are developing ever more imaginative ways of communicating their message. There are 10 most remarkable new advertising techniques..... DY&R Rediffusion in Mumbai, India, has decided to promote the Juice Salon on an Escalator.
Adobe InDesign's primary rival (publishing software) is Quark, which has long prevailed in the printing world. "Quark " is also the name for "Quark," a topic Adobe has taken up with a recent promotional campaign for InDesign. There was a coat of "mold" and then a leaflet based on a recipes brochure that advertised InDesign and offered a free copy of the game.
Clas and Maria Lindstrand's new Tutti Frutti is a source for facts, formulas and photos for every type of apple and cranberry. Ads? Labels are the sizes of the brands usually found on groceries, but carry the name of the books and directions to buy the books on-line from alibris.
Klas designed the advertising campaign, who also thought of sending the books to reviewers in meshed boxes, where fruit, apple and other fruit are often sourced. Dog in the park: The pedigree decided on the period of his adoptions and the opening of his NYC Dogstore with the Westminster Dog Show.
The 21-year-old Westminster Dog Show was sponsored by TBWA\Chiat\Day who placed advertising dog in Central Park. Those woody bronze coloured hounds carried the message: "I wish I were here. Join me and other great guard dog visitors at PEDIGREE DOOGSTORE on 46 and Broadway. "Five. Bubble: Leo Burnett designed a bladder display for the Latino confectionery manufacturer Arcor.
A 3-D "rubber bubble" appears when a newspaper readers opens the bread spreads with the Arcor display, giving the impression that the individual in the display has blew a bladder with Arcor rubber. New York BBDO manufactured Havaiana's welcome mat in a restricted quantity to advertise Havaiana's flip-flops. A further three-dimensional display that BBDO New York for Havaianas designed was huge flip-flop flower beds.
The flower beds are where Havaianas are marketed, e.g. in shopping centres, and are created "to commemorate the Havaianas' singular aesthetics in terms of colour, styling and the brand's link with the natural and outdoor environment". A number of enterprises have used this methodology in slightly different ways. At Lunar BBDO in London, when they were looking for an experienced type designer, the Kreativdirektoren developed a similar scheme.
Three encoded displays were made. Heubba Bubba decided to advertise his products and at the same time combat the chewing rubber issue on the road. Earlier this week, the editions of Welch's Peoples Paper will feature adverts with flavoured stripes reminiscent of peppermint respiratory stripes.