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In 2012, AT&T spent more than 1% of U.S. consumer spend on TV, Radio, Print, Outdoors, Web Displays - or $5.05 per capita in the United States. View extended rankings of the 200 largest US megabrands from No. 1 AT&T to No. 200 Bloomin' Brands' outback Steakhouse ($93 million).
In 2012, the country's 200 most-acquired brand names together recorded expenditures of $50.2 billion, or 36% of U.S. expenditure on metered medias.
Über Werbung und Kinder
Adverts work for kids. The more television a kid watch, the more toy the kid will likely want and ask. Therefore, it is important for kids to know that publicity is trying to get them to buy something. Publishers are always anxious to make their product look good, maybe even better than they really are.
Advertisement affects kids in different ways. The way kids respond to advertisements can vary depending on several factors, among them their ages, what they know or have lived through, and how much time they have had to ask questions and discuss what they see in the news. Between the ages of 0-2, kids can't tell the difference between advertisements and real programmes.
And, with 3-6 years, children: will generally not be skeptical of the demands made by recruiters. So you can reduce the impact of commercials on your toddler by restricting the number of commercials you broadcast or YouTube viewing them. When your baby has a favorite TV show on corporate television, you should record it and view it later so that your baby can see it without advert.
Between the ages of 7-11, kids may not always realize that a product is not as good as an advert, or that an advertiser may not tell them any of the wrong points. In order to reduce the impact of publicity on school-age adolescents, the most important thing you can do is speak about publicity and encouraging kids to think about what they are trying to do.
It is a good suggestion to concentrate on the advertising that your baby sees most often. You can, for example, get your children to think about the demands of recruiters and develop a challenging mindset by asking them to think about what is being advertised. So what is the item in this ad? It is also possible to ask your baby about the strategy used to market a particular one.
It can help your kid figure out how advertising makes his item look good. These are some quizzes to help kids get started with their thinking: Is advertising using beloved VIPs or sportsters to advertise the products? For example, does the ad make kids look more mature when using the item?
Does the advertising promote the products by giving you something for free - for example, do you get a plaything when you buy a children's dinner in a quick foods group? It will help to clarify the point that you can't believe everything you see on TV, on the Internet or in other medias - especially what you see in advertising.
Age 12-13, children: may not recognize difficult drug delivery strategy. From the age of 14, kids can comprehend how the market place works and be skeptical about the demands of marketers. It is possible to reduce the impact of ad campaigns on young people by discussing how ad campaigns work to promote both idea and sales.
As an example, some adverts associate product with the "perfect" lifestyle that advertisers seem to have. Even older kids can begin to think about the subtile effects of advertisement. You could, for example, motivate your baby to think about how advertisement influences how men, woman, boys look, carry, do, feed, and breathe.
These are some reflective issues for older kids and teens: How to promote a realistic way of life? Is the food and drink in advertising sound decisions? So why aren't vegetables and fruits advertised like burger? How do ads tell about sex, family, physical form and culture? Even older kids have to get to know the small letters.
Talking to your kid about publicity, your aim is to help her figure out the differences between what's on offer and what's on sale. They can also help her to recognise the differences between promotional communications and other types of message intended to be entertaining, informative or educational.
Here is a listing of popular promotional tactics. So you could make a play out of discovering the strategy with your kid. Bribes: You get a free copy of a free plaything when you buy a good, and you are encourage to gather it all - for example, takeaway-packed plaything and small cereal-packed plaything.
Playing the game: You can start playing a card games and winning a price if you buy a certain item. A big demand or a big promise: a good tasting or the best in the whole wide range. Alternatively, a certain item can give you a lot of pleasure and suspense and make your lifestyle better - for example, you can have more boyfriends or run more quickly.
Superperson: Favorite or celebrity folks advertise a great deal, so you think you can be just like them if you have the great one. You know and like, it will tell you about a specific item to make it more appealing. Specially effects: shooting stunts like close-ups, gentle illumination and synthetic kits make a good looking item look bigger or better than it really is.
Repetition: To show the same thing over and over again lets you recall a certain item and recognize it. Eye-catchers or pop song make you an advert - and the advertising products you promote - more. Funny: laughter makes you an advert - and the products it promotes - more.
History: The advertising has an interesting history, so you want to keep looking.