Mobile Screen AdvertisingOn-screen mobile advertising
Multimedia Advertising & Management
R.I.P. wholeheartedly. Toggling between a computer and a smart phone allows anyone to watch their own online content as they work. Within this multitasked, multiscreen environment, it is only sensible for brand names to invest in multi-screen advertising. And what is multiscreen advertising? A lot of folks think that multi-screen advertising is little more than to find ways to promote on all types of equipment.
What can you do to get your advertising on TV, on-line and mobile TV to cover all your base sites? It is not enough to have advertising policies aimed at TV audiences, computer and mobile devices consumers - all individually. In order to achieve the multi-tasking generator, it is important to switch these displays at the same time or at the same time.
Meeting more than one channel is not the only way to multi-screen marketers; meeting more than one channel at the right moment is the only way to multi-screen marketers. Our preferred name for our advertising is Second Screen Advertising, because we try to achieve multitasker. It is our belief that TV advertising is still important today.
Normally there is a smart phone within range. They' re multi-tasking, check your online content, respond to email or surf the web while your show is on. Other people give their full attentions to the TV set until advertising pauses, then they pick up their equipment. Due to these customs, marketers can never be sure that their TV advertising will attract full publicity.
This is the value of advertising on the second screen. When your ad appears on TV, we can design it to simultaneously place additional advertisements in your network displays, video, mobile and so on. Our multi-screen advertising approaches give you a better opportunity to attract the shared awareness of your targeted consumers.
But if you can place an ad on that person's mobile within a few moments of the TV commercial, you are more likely to attract their interest. Immediate attentiveness is gone and not returning. But with advertising on the second screen, your company can do quite well without it.