Mobile ad CampaignCampaign Mobile
Mobile campaign is a campaign, usually consisting of merchandising, publicity or PR activities, through which companies communicate with their audiences via text messages (SMS). The campaign allows companies to engage an audiences in an individualised, personalised way and build connections. Mobile Campaign's basic feature is often called Mobile Marketing.
The objective of a campaign can have different usage goals, such as blinking (displaying an image), providing information (information text / information on a product) or committing (response or click required). Mobility has evolved from the peripheral of advertisement to an integrated part of an efficient market research approach. Web ads is the second biggest spending on ads with 113 billion dollars, besides the 196.5 billion dollars of TV (figures for 2013).
1 ] In the vicinity of the launch of mobile campaigning, they were primarily designed to increase the effectiveness of viral campaigning. A good example of one of the first mobile campaign is the viewing system from American Idol. Utilizing the American Idol example, the main campaign was TV, and the commitment was mobile, "watch this show and write a text to put to a poll.
By 2012, there were over 131 million voices in a Single Nights, establishing the global mobile vote rate for the year. With 4 billion users accessing the Internet, mobile campaigning is becoming the way of the poster campaign of the year. Novel technology is being deployed to maximise the efficiency of your mobile devices as a face-to-face marketplace, supporting GPS-enabled smartphones to deliver location-based service and nearby vouchers.
Mobile campaign items can be delivered through advertising in applications, text messaging or email and can contain a mix of the following items: This mobile connection approach includes a set of options provided by a mobile operator for a customer to choose from.
Offers mobile workers the ability to send their information to a predetermined number to participate in a poll and claim a price. A text, e-mail or application alarm is sent to a mobile subscriber, usually with a phone number, to enable a One Touch Communication Point. Consumers have the ability to receive supplemental print or advertising material by entering their e-mail addresses or zip codes and supplemental information.
Please click here to get mobile coupons: Vouchers from a mobile operator that are either directly related to an ad or built on user-defined information are available to mobile subscribers. As a mobile subscriber you will be given a hyperlink or instant login to purchase a specific item or services, which may involve some kind of mobile phone, debit or debit transfer.
Please click here to browse and dowload content: Portable user are downloading contents from the contents supplier. Mobile apps, ring tones, background images, etc. can be included. It is very useful for exchanging information, "checking in", filling out a questionnaire or displaying advertisements. To view brand-name mobile sites, click here: A mobile user clicks on a flag to connect to a campaign mobile website.
To forward the contents, click here: Portable user have the opportunity to forward contents or advertisements to a specific person and thus achieve a virtual campaign effect.