Marketing/advertising: What's the difference?
Advertising and marketing may appear to be two different approaches that pursue exactly the same goal. There are many things marketing and advertising have in common, but there are some variations. Marketing - what is it? It is a creative and research driven approach to designing a marketing strategy to match the concept of a specific brand or services to the needs of its intended audiences.
The marketing process can help to further strengthen the definition of the final products. What do you do? The marketing includes research and analyses. It includes the study of public reaction and the development of languages and designs that best affect that public. Motto and guiding principles that best convey the "message" of the products are indispensable for marketing.
The marketing can be divided into 4 P's: products, location, prices and promotions. A marketing slogan communicates what kind of person can use the products, what kind of surroundings best match the products and other relevant information. Marketing material that also shapes the sound and character of the products conveys the messages.
A further dimension of research is the prices and the possibilities to sell the products. Advertising? Advertisement is the verbal act of making a public aware of a certain type of products and services. This is the way in which the products, ideas or services are presented to the public. As a rule, these are advertising activities in the press.
Advertising campaigns use the company's position in the market. Advertisements must be prompt and strategically targeted. What do you advertise? Advertisement makes people aware of a specific good or services. In the process, a marketing strategy is created that is geared to the wishes and needs of the potential public.
Large advertising campains use a mix of different types of medium to create enthusiasm for a particular work. If, for example, the offering is aimed at a younger public, then the best way to get to them could be via Facebook, Instagram and Twitter. The majority of advertising promotions use a mix of different types of medium to target the broadest possible public.
Which similarities are there between marketing and advertising? It is important to remember that advertising is a part of marketing. Restructuring is the process of creating a brand for the market. Advertisement is to make your products and services known to an public or market place. Promotion is a particular marketing activity.
Ads use the information and research gathered by marketing efforts to best serve the market. It is a much more comprehensive and controllable marketing operation, while advertising is specifically for communicating the brands. To some extent, marketing is both research and practical, while advertising is pure practical. Advertising includes marketing, encompassing consumers' behaviour and market research, while advertising includes creativity such as product development and multi-media manufacturing.