Make Money MarketingEarn Money Marketing
Only 10 ways to make money with content marketing
Robert Rose and I will present our (combined) 6th Killing Marketing in September at this year' edition of Inhalt Marketing World. Our basic tenet is that we have been abusing the marketing functions for years. Marketing in the true sense of the word should actually be a profits area. As Robert and I did our research for the novel, we researched existing news agencies and businesses that have benefited from a CMS marketing strategy.
To our delight fulcrum, we found that the sales pattern for our corporate and branded products is GENAU the same. Well, we may see the New York Times and Cisco Systems as totally different businesses, but the underlying initial core competency concepts are more the same than different.
Some of the results of this research have resulted in what you see below, temporarily referred to as the Media Marketing Sales Model. In principle, any company that composes an audience out of its contents can earn (and make profits) in 10 different ways. Five different ways for businesses to directly earn revenues from a target group are available: advertising/sponsoring, conferencing and event, premier media, donation and subscription.
Promotions and sponsoring programmes are the most common way to earn money directly: businesses that are willing to reward you for having instant contact with their audiences. Some of the world's biggest newsletters, such as the Wall Street Journal, earn significant income from its sponsors. The New York Times says young news organizations like Vice derive most of their income from featured entertainment from featured sponsors, while The Atlantic and Slate both say that featured entertainment accounts for more than 50% of their total online income.
Large corporations like SAP are paying forked publishers a month's subscription for the ability to post what looks like edited material under the forked BrandVoice programme. Coco and Conan O'Brien have been sponsoring Conan O'Brien and his team Coco for years, creating featured places on their late-night show.
Whereas advertising generally consists of disrupting a user's exposure to a specific item or advertising, sponsor engagement is an act of writing an article, usually by a business. Advantages of sponsor involvement typically comprise lead (a sponsor download) and/or trademark recognition (sponsorship of a broadcast or podcast). ESPN's Mike and Mike - The beloved early mornings show (syndicated on the air and broadcast on ESPN2 ) has been supported by Progressive Insurance for years.
The ESPN does this with a number of its own liveshows, among them Pardon the Interruption (PTI), which is usually hosted by a spirit producer. Each year, it draws top suppliers and resellers from across the United States and provides training on technologies, marketing and commercial practice. Among the exhibitors are Honeywell, Cintas and Fluke.
The Lennox solution earns revenues directly from subscriber dues and more than a decade of production and services affiliates. There are several types of premier value packs, among them direct-for-sale value -added value items, financed value-added items bought on an on-demand basis, and synergized value-added items. DPS has been introduced by Darren Rowse as a premier resource for budding digital photography students to learn how to get the most out of their photographic abilities.
Each year DPS earns billions through the development of premier e-books and special reporting for retail use. The distribution of DPS premier contents has become the centerpiece of the company's monetarization policy. Contents are syndicated if contents initially produced are posted on third-party web sites for a charge. The Red Bull - Red Bull's "Content Pool" contains tens of thousands of videos, photos and songs.
Red Bull allows publishers and publishers to acquire direct Red Bull ownership interests. Yahoo! News - Although Yahoo! has an editorship to produce unique contents, much of what you find on Yahoo!'s website is signed syndication contents directly delivered to businesses like MSNBC, Newsweek and Reuters. The difference between subscription and premiums is that subscription payments made by consumers pledge to provide continuous delivery of contents over a certain timeframe (usually one year).
New York Times - An essential part of the New York Times turn-around (from declining printed advertising) is the increase in the number of digitally subscribed people. Quartz says the Times has gained approximately 1 million additional DSL users in the last two years, with 276,000 users (its largest increase since the start of the subscription program) following President Donald Trump's elections.
Whereas traditional approaches to generating income include viewing option income as part of a corporate models, the concept of generating income indirectly involves using so-called marketing or authoring approaches and establishing relations with target groups to achieve organisational objectives. The turnover of Vin comprises the production and dissemination of contents with the aim of marketing certain goods or sevices.
As a result of this achievement, Claus has started a number of successfully introduced branded "Chili Klaus" foods, among them chilli crisps, chilli gravy, chilli liquorice and many more. Sony's Alpha Universe - A digital photo rights management system for photographers, Sony's Alpha Universe does not focus on Sony related software, but on informative and useful information.
It is the aim of the website to promote the sale of the Sony range of products. A website earns a little money every times it sold a website recommendation. When there is a single easy sellable item for your company, it's the information. Advance Publications - One of the United States' biggest private publishing houses, Advance owns and operates several hundred businesses such as Reddit, Pitchfork and Charter Communications.
It can then resell information across different industry sectors about target groups, specifying how a client should target their business, how and what a client should buy, and what they should buy, as well as providing information and trend information to retail customers. and Theorists Inc. has been directly engaged by some of the world's largest YouTube celebrities to help them draw more spectators and a number of Fortune 500 businesses.
When more and more businesses turned to Zappos, it just couldn't keep up with market demands and saw the opportunities before. As part of its range of products, Zappos Insights provides consultancy, coaching, training as well as consultancy and coaching support activities. Out of all the sales contributors to this strategy, keep or loyality revenues are the oldest of all and are still very important today.
In the 1980' and 1990', it was exposed to an enormous menace from competitive architectural toy products, and the corporation knew that it needed to develop a strong trademark and an integral marketing strategy to combat these brick mimics. Some of the unbelievable brands and marketing efforts include Club Magazine, which is tailored for subscription to suit your needs, based on your location and your aging.
It enables young people of all ages to get focused and engaging information in a funny, wearable way. Expanding the range of activities offered by THE LEGO Club (one of the largest and most loved children's club in the world), in 2011 THE LEGO 2011 worked flat out to enhance its magazines products, with more animated storytelling about the game, better integrating client images and some great in-store programmes in our branches and the new Master Builder Academy.
As soon as a client is won, innovating firms use this client information to provide focused and coherent communications that essentially serve to build better clients over the course of your lifetime. TD Ameritrade's thinkingMoney - While you can compare investment service with conservation and buttoning service (especially in sophisticated derivative markets), thinkingMoney takes a different view.
Instead, thinksMoney pursues a cleverly simple and nervously nervous attitude, without being reckless and funny, without being disrespectful. thinksMoney achieves more than 200,000 retail clients and, according to polls, the mean client works with the mag for 45 min or more per session. Fold Factory video was directly accountable for over $500,000 in extra revenues.
Some of the most prosperous businesses of the coming years will use not just one but several parts of the digital marketing paradigm. In the same way that an investor diversifies his portfolio with several equities and/or investment trusts, a company must diversity the income flows it generates from its marketing. Hopefully I'll see you publishing the Killing Marketing at Content Marketing World, where Robert and I will work out the whole scheme.
Plan today to visit Content Marketing World, September 5-8, in Cleveland, Ohio.