Local Online AdvertisingOnline local advertising
Local online advertising glossary
With more and more online shoppers looking for local goods and service (especially with Google, Yahoo! and Bing searchengines), local companies are recognizing that online advertising is a need. Naturally, local online advertising can be complex and even daunting. Begin to think about local online advertising by checking frequently used words and hints for building a great website and finding out more about it.
In order to succeed in local online advertising, you need to know how it works and you need to know the technical terminology of online advertising. Some of the most common local online advertising terminology is defined in the following list: This is a message in an ad or web page that directs the readers to take some kind of actions.
This is the percent of payed keyword or business card ads that are finally selected. Contents network: A large web site ecosystem connected to the Google AdWords web site where marketers can promote contextually relevant ads as distinct from an existing request. This is the proportion of persons within a group who take a measure of interest in relation to your advertising.
All the advertising expenses required to attract a new client. This is the amount billed to an advertisers for a one-click click. This type of fees are usually most commonly applied to pay advertisements on pay per view ads and some kinds of advertising banners. All the advertising spend necessary to attract a new clientele.
This is the place where companies can promote themselves in Google's sponsorship of Google results and in Google's searching and content networks. One of several web features that contain listing of transactions in different sectors, organised by geographical area and sector. Offers local: This is a specific section about results pages in searching engines reserved for local companies that meet certain keywords.
Often these offers are supported by a card. Organics offers: Area of the results page at the bottom and to the top of the lists of payed results; the results are created dynamically by the results of the queries, according to the relevancy of a web page to the queries. Payed results:
Area of the results page of the searching engines above and to the right of the offers. Such offers are payed adverts that are usually billed on a pay-per-click fee per click-base. A promotional template that calculates the advertiser when their ad is specifically targeted. It is used for a wide range of online advertising platforms, particularly paying searches.
This is a number of points defined by various criteria and allocated by Google to AdWords members. These scores, coupled with the amount an affiliate is willing to spend per click, determine an affiliate's location in the paying area of the results page. SEM ( Suchmaschinenmarketing - German abbreviation for SEM): By using your own website to support your own businesses, the whole selling chain involves SEO, paying SEO and local lists.
searchengine optimisation (SEO): This is the manipulation of a website and its relation to other websites in order to enhance its ranking on the results page. Browse network: This is a web of searching machines in which an advertiser can choose to place an ad on the Google AdWords site.
No matter which local online advertising channel you eventually use for your company, it's certain to say that if you don't have a powerful website, reaching local online advertising results will be unbelievably challenging. An easy-to-remember website adress can help your clients remember how to contact you.
In addition, a web site containing the geographic location of your company and your products or services can help your company's unique selling proposition (SEO). A lot of your prospective clients will come to your website without ever going to your real place of work. Furthermore, any text written in Flash is hidden from view by searching machines.
Would you like your prospective clients to call to get a free offer? Let your prospective clients easily get in touch with you. Investigate which of your prospective clients are likely to use your catchwords in your web site's keyword listings and make sure these catchwords are present on the relevant pages.
Tell prospective clients clearly what sets you apart from the rest. That might just seem like 101, but it's especially important on the Internet, where your rivals are all just a click away.