Local Advertising CostsAdvertising costs
Is the advertising on local television really working?
Is the advertising on local television really working? One common questions I am asked is: "Does local television advertising really work? "As many of you know, I have been working in advertising and merchandising since 1988. I' ve worked in many roles from customer service representative to general executive to VP in the areas of newspapers, broadcasting, cable and television.
Costs for operating TV advertising vary greatly according to whether your ad is on local channels or nationwide channels, or whether you are using local wired channels like ESPN, CNN, FOX News, etc. You can calculate the actual ROI of your ad by keeping track of how much it costs to turn a potential customer into a customer.
Cost of manufacturing to establish a free profit margin of up to one hundred thousand dollar. The majority of TV channels producing your ad for free are those that register for a minimal promise of commercials. Several local TV channels may require $200 to $1,500 to make a 30-second ad.
Regionally and nationally advertised spots created by an advertising company are much more expensive and, according to the American Association of Advertising Agencies, average $342,000 for a 30-second one. For a small to mid-sized audience - you should reasonably anticipate investing $2,500 to $12,000 for an efficient high definition and high value ad. Commissioning of an experts (advertising/marketing agencies), independant producers, etc.).
The majority of TV channels provide two-minute local advertising per minute, which gives small companies a more accessible way to use TV advertisements as part of their overall advertising strategies. Prices differ based on daytime (parts of the day), year and your geography (are you in a large or small market?) If your destination sees your ad most likely during local newscasts at 12 o'clock, you can buy between $50 and $1,500 for a 30-second ad during that period.
In order to save costs, make sure you know which applications your targeted markets are most likely to see. Find out what daytime they TV the most. Working grown-ups, for example, are more likely to be watching TV at night or on the weekend than during the course of the year. Bargain the best spots by concluding one-year agreements with the TV channels or the cable advertising company in your local area.
In order to keep costs down, you can run some 15-second advertising for brand-building and use 30-second advertising to persuade potential customers to take actions. In conclusion, I invite you to think about your advertising and your campaign. When you can't put enough thought and effort into your own merchandising - why be in-between?
So please take a look at the case file videos - it only lasts a few moments... I think you'll find a value in it. Jim Matuga: Jim Matuga is a 33-year-old citizen of Morgantown, WV. A graduate of West Virginia University with a BS in Advertising from the Perley Issac Reed School of Journalism in 1988.
Mr. Becker has broad management roles with leading publishing houses in newspapers (The Dominon Post), TV (WBOY - 12NEWS), cables (Rutter Media), live communications (VALPAK), broadcast and web. Aged 48, Jim serves on the boards of the Morgantown Area Chamber of Commerce, PACE Enterprises, Rotary Club of Morgantown, West Virginia BASS Federation, and the West Virginia Miracle League.
Mr. Jim holds a bachelor's in advertising from the Perley Isaac Reed School of Journalism at West Virginia University and has lived in Morgantown, W.Va, for 31 years. He has broad management roles in newspapers, TV, cable, email, broadcast and web businesses. Aged 52, Jim works for the Morgantown Area Chamber of Commerce, PACE Enterprises, Rotary Club of Morgantown, West Virginia BASS Federation, and the West Virginia Miracle League.