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Learn AdWords in 6 ways without getting certification
Personally, I found studying AdWords less daunting than studying it. Even though I didn't keep up with my studies in Japan, I learnt a lot about AdWords without going through the certifications for it. Whether you pass the Google AdWords test is an absolute necessity or totally superfluous matter, depends on who you ask (or what you do professionally).
One way or another, it can be very advantageous to familiarize yourself with AdWords, even if you don't want to be certificated. Luckily, there are many ways to get to know AdWords. While some of these ressources concentrate primarily on the fundamentals, others concentrate on a mixture of beginners, middle and upper level subjects, so there is something for everyone.
Not surprisingly, Google's AdWords learn resource is among the best. The Essential AdWords courses cover a broad spectrum of subjects and offer three-level instruction. The Essential AdWords courses should be the first goal on the way to a championship for a paying searcher.
This is an awesome foundation for the novice, but those with at least some AdWords expertise may find it more useful as a refresh before going on to deeper work. The AdWords Learning Center allows you to search lesson and tutorial content by subject if you prefer to go your own way.
PPC 101 is still definitely deserving of a visit, even if you've taken the Digital Marketing 101 and 102 from Google. You will find here tutorials on the most important PPC conceptions such as click-through rates, cost-per-action and converter rates as well as detailed instructions on ad copy, quality score and accounts structures. PPC 102 and Advanced PPC covers a broad spectrum of subjects that you need to know to become a paying provider.
PPC 102 tells you more about such things as how to optimise the ad text and use enhancements, how to optimise the Landing Page and the importance of A/B tests. For an experienced AdWords fan, read the more sophisticated Call Tracking, PPC Guide for Leads Generating, Day Parting and PPC Guide for mobiles in the Advance Track.
Here you will also find records of earlier onlineinars and our video-series "Ask the Experts". One of the best on-line educational tools, Udemy's Google AdWords for Beginners course is certainly one of the most complete. Google AdWords for Beginners offers four lessons of 44 subjects and is a complete guide to the AdWords experience.
It' not free, but for students who want to put their teeths into a more meaty commodity, it's difficult to beaten. A key benefit of this course is the ability to include screenshots to an AdWords enabled area. Separating theoretical and practical aspects is one of the greatest barriers for novices and a great complement to an already extensive intro.
When the above mentioned ressources are the how, think of this work as the why. I' m a big fan of Lynda.com's tutorial videos, and this course is no exception. What's more, it's a great way to get to know Lynda. Lynda.com's Google AdWords Essential Training is designed primarily for novice users and is just that - a step-by-step tutorial on how to start using AdWords from start to finish.
Like all Lynda tracks, this show features more than three hour long instructional sessions and is divided into brief, easy-to-handle clips so you don't have to spend long sitting around to get what you need out of each class. As well as the basic principles such as creating an AdWords profile and using the AdWords Planner for your search, this course also contains some great bonuses on more sophisticated subjects such as A/B tests, remaarketing campaigning and getting involved with your own ad.
Brads Certified Knowledge provides a remarkable AdWords education programme that anyone who's serious about AdWords art will want to try out. With more than 150 videos to watch, these learning tools are among the most complete of all. While the Basics and Introduction to AdWords lesson is definitely a worthwhile look, the Intermediate and Intermediate level exercises are what really make the difference.
As soon as you gain a little bit of practice, immerse yourself in these classes to learn everything from sophisticated tendering strategy and site selection to AdWords report features and Display Network campaign. Because Certified Knowledge United is an accredited Google Certified Education company, you can be confident that these videos are high-quality instructional work.
Although they're not free (see this page for pricing), it's a rewarding return on your investments for serious AdWords users and dedicated learner. This resource should be more than sufficient to help you get your AdWords trip off the ground. This video answers some of the most common question we get from our readership and supporters.