Internet Radio AdvertisingRadio Advertising
And Pandora will be in charge of US advertising for SoundCloud. Radio on the Internet gives advertisers the opportunity to address certain demographics through various demos as an alternative to traditional radio advertising.
There are 3 big advantages to advertising on online radio
Unless you switch from conventional TV, radio and printed content to more efficient advertising, you will lose. As the Internet and technical equipment have evolved, livestreaming has become a way of living for tens of thousands of people around the globe. All over the globe, more and more people are using Internet radio.
Hearing the radio of your choosing is no longer restricted to the area you are living in, and certainly not to the radio located in the lounges or even in your vehicle. It' s great for marketers because they get to those who listen on smart phones, spreadsheets, laptops all over the globe, no matter where they are.
It' a good moment to think about how you can promote your products or brands to a wider public. Wellcome to Internet Radio! There is an increasing tendency towards hearing on-line because it provides more liberty in diversity and selection. Whilst the avarage FM earpiece only listened to the radio for half an hours at busy periods, today's trends are to listen to the stream of the radio of your choosing while driving, chatting, training or even working on your notebook.
That means a great benefit for the on-line radio advertisers. Larger audiences - more listeners, both near you and from abroad; longer hearing - because of the simplicity and comfort of hearing on any hearing aid, listeners spend more quality hearing experience. What will be the impact of advertising on your budgets and profits?
You' ll be amazed to find out that advertising on radio is much cheaper than advertising on conventional radio channels. The research also indicates that on-line audiences are more likely to respond to your ad's need for attention. When they are already surfing the Internet or reviewing their community and listening to your radio spot, they are ready to take immediate actions and buy your products now.
Switching to streamed advertising provides advantages for anyone looking for cheaper advertising that will reach a much wider public than conventional radio. The whole fucking deal.