Internet Advertising Revenueonline advertising revenue
Advertising Statistics on the Internet - The Increase of Mobile Phone and Advertising Blockades[INFOGRAPHIC]
Scientists are collecting a vast amount of information about various facets of Internet commerce. You use this information to make sure that you are aware of the latest Internet user behavior and that your advertisers need to adjust accordingly. Interactive Advertising Bureau (IAB) provides information on the status of the advertising industry on a daily basis.
Much of the statistical data used here comes from her 2016 Annual Report on Internet Advertising Revenue, along with some 2017 statistical data from her press release Q 1 '17 on Internet Advertising Revenue. The IAB study found that Internet advertising revenue in the USA amounted to 72.5 billion US dollar for the 2016 calender year.
That was $12. 9 large integer (21. 8%) ample than the 2015 ending. Most of this is due to the growth in portable advertising. Consequently, in the first three months of the year, U.S. advertising revenue amounted to 19. the highest turnover ever achieved in the first three months. General growth in Internet advertising revenue was boosted by a massive rise in mobiles.
Today, after 5 years of growing, the cell phone is generating more revenue than the non-mobile business. Advertising revenue from mobiles now stands at 36.6 billion dollars (50.52%) of the entire 72.5 million dollars. This compares to 35% of Internet advertising revenue from cell phones in 2015, 25% in 2014, 17% in 2013, 9% in 2012, 5% in 2011 and 2% in 2010.
In 2011, back in the United States, revenues from mobiles were only $1.6 billion (and $30.1 billion at that time). During the five years since then, revenue has risen to 36.6 billion dollars. As a result, the average Annual Economic growth RAGR (CAGR) is 87%, versus a non-mobile RAGR of 6%.
By 2015, the 5-year average rate of cellular phone usage was 100% for 5-year old CAGRs ( starting from a very low baseline of $0.6 billion in 2010) and 9% for non-mobile phones. Before 2010 no mobiles advertising was registered, but the total 2006-2016 CIAGR showed an overall 16% increase in Internet advertising revenue per year.
Every year of the last ten years, Internet advertising revenue in the second half of the year was higher than revenue in the first half. In the second half of the year, the overall sales figure averaged 53%, up from 47% in the first half. In 2016, this was even more evident, with sales in the second half of the year amounting to 55 percent and 45 percent in the first half.
On-line advertising revenue may increase, but remains tightly focused, with the top ten businesses representing 73% of revenue in the fourth quarter of 2016. Next 15 enterprises make up 10% of the turnover. This percentage has been relatively stable over the last ten years, with top 10 revenue fluctuating between 69% and 75% of the overall figure.
IAB report divides advertisements by formats - search, banner, video and other. The search is the biggest search engine for desktops and mobiles. In fiscal 2016, the company achieved sales of $17.8 billion, down 13% from $20 billion. In the 2016 financial year, 24% of sales came from desktop search. However, the rise in revenue fromobile search more than compensated for the decrease in revenue from desktops, with revenue fromobile search reaching USD 17.2 billion in fiscal 2016.
The IAB sees Advertising displays as a mix of banner advertising (banners, enriched and sponsored media) and videos. Overall, the amount of desktops and portable displays advertising amounted to $31.7 billion in fiscal 2016, an increase of 29% over the $24.6 billion in 2015. In 2016, Desktop Advertising amounted to 13.6 billion dollars and Portable Advertising to 18.1 billion dollars.
Revenues from desktops advertising amounted to 7% of overall expenditure in FY 2015. In spite of a 16% sales growth due to this in 2016, it stayed stable at 7% of overall advertising revenues - $4.89 billion. Given the overall rise in overall numbers of portable advertising, it is not surprising that portable advertising has grown from 8% of overall portable advertising revenues in 2015 to 11% in 2016.
2 billion it accounts for up to 85% of its desktop equivalents and 145% more than 2015's mobiles statistics. Advertising revenue from advertising in the corporate sector increased from $10.9 billion in 2015 to $16.3 billion in 2016. A 54% increase in the revenue stream of 2012-2016 was recorded.
It had a big influence on the overall revenue increase from mobile advertising as many today use their telephones to use online and offline content. The year 2016 is the first year in which the IAB has independently metered our advertising. Most of the increase in revenue from this resource is due to an increase in the number of streamed musical products.
Out of the $1.8 billion in 2016 fiscal year advertising revenue for voice, $892 million went to cell phones and $205 million to desktops, which illustrates the type of equipment humans use to listen to sound. The Hubspot and AdBlock Plus researched the impact of advertising blocks on the advertising industry and consumers' opinions about them.
Whilst they also include poster advertising, television advertising and magazine/print advertising for comparative purpose, they asked their interviewees how they felt about nine kinds of advertisements, mainly forms of electronic advertising. The most unpopular forms of advertising by far were on-line pop-ups (73%) and advertisements on their cell telephones (70%).
This is particularly pronounced and leads to an enormous rise in the volume of portable advertising, as IAB research shows. It is interesting to note that the most accepted advertisements for those surveyed were those in conventional magazines/prints and billboards, with the most accepted form of on-line advertising being text-only classified advertisements (25% reluctance). Clearly the consumer has little confidence in the vast majority of advertising banners they see today on-line.
Interviewees were asked how they felt about being able to filter all advertisements from their portable device. 57% thought classifieds were useful (44%) or very useful (13%) when asked for their opinions on different kinds of advertisements. Compared to this, only 37% found advertising banners useful (31%) or very useful (6%).
Fifty-one percent said it was their own expertise and they wanted to be in charge of it, 51 percent also used it for comfort, 44 percent used it because they didn't anticipate having to await the appearance of an ad, 18 percent claimed that it was on whitelisted pages that displayed sensible and appropriate advertising, 10 percent said it was an inducement to place better advertisements, 8 percent paid advertisers through a subscriptions and a Paywall, and 15 percent took a blunt look at how the web pages they visit make a living.
Conventional screen advertising banners, especially on desktops computer, is on its way out.