Whole interactive content and interactive ads are a great way for brands to tell stories, improve word of mouth and become personal like they couldn't before. In the past, print ads were the standard format for creative advertising. However, since more advertising costs are incurred for digital outlets, print advertising is seen as an expensive, untraceable media format. Advertising interactive refers to advertising techniques that involve an element of feedback from those to whom the advertisement is directed. In the past, advertising was used for one-way communication.