How to Promote a CompanyPromoting a company
There are 5 things your people can do to help your company.
When you have staff, even one or two, they can act as your own pseudo-field representatives outside business hour. But if you handle your staff well (do you, or?), they are usually more than happy by spreading the news about your company when you show them how. It is not recommended to bombard your staff with all these at once.
We didn't joke up when we talked about the good treatment of your people. We will sketch the following suggestions, which will only be accepted by those who are really lucky in their job. Let us therefore first discuss how we can establish this solid foundation: Pay attention to your staff. Whether it's a matter of refinement such as including an open layout or more straightforward ones such as the shopkeeper trying to stop every single passing day to speak to everyone, the company's atmosphere will take a long time to determine whether staff want to help you or not.
If your staff encourages you outside of your usual working hour and helps you grow your revenue, they should get some kind of discount. Periodic workouts. Provision of ressources. Promote participation, but do not demand it (and do not punish persons who do not participate). Whilst you can promote more during leisure time, you cannot demand it, and you should not give anyone a guilty conscience when he no longer does.
They have a fulfilled life beyond the 40 hour weeks they give you. Well, on 5 things your staff can do to promote your company. Empower them to associate their own face-to-face CSR account with your corporate account. You' ve already been told that everyone knows about 200 souls.
Anyone who knows your staff could be potentially generating revenue, so it makes good business sense to ask them to associate their own account with your company name. As an example, all your staff should be listing your company in their own LinktedIn profile AND they should all be following your company page on BandedIn (and encouraging them to join in by giving their views on company health upgrades, parts and so on).
Because LinkedIn is a corporate networking site, it is the only socially responsible online content service that you *must* empower all your staff to join as your people. You can also tell your co-workers that you welcome a link or mention on their Facebook "about" section, Facebook profile, or so on. A lot of people like to do this, but some may need help finding a solution to how to update their existing community content.
Keep it as simple as possible for employees: Make a kind of tutorial or movie available that guides them through the process of performing upgrades on all "major" plattforms (LinkedIn, Facebook, Twitter and Google+). This is also the case if you want your staff to "talk" about something particular in your SME. They could be sending a company-wide e-mail informing staff about the start and that you welcome any external advertising they can do through their own personally identifiable societal account.
Then make it simple for yourself: make a prefabricated tweet and postinglist available so that you only have to copy and paste the text into your account and split it with your join. Let them use advertising items and carry advertising clothing. Again, you can't make it a request (unless you're in a company that needs a uniform), but if you give your staff a lot of useful merchandise, from company name pencils to company emblem T-shirts, you're likely to make it some promotion outside office hour.
Instruct them to take full use of the company's funding possibilities. Tell staff you are sponsors of things like social welfare walkers they are participating in or their children's athletic team. It is a beautiful "give back" for the staff and a good presentation for your company. Encourage your staff to participate in entertaining promotional programmes with incentive features.
Here we have an easy implementation concept for you. Let us assume you are willing to give your staff members' families and buddies a 10% rebate on Awesome Product ABC. Advertise the tweet and update in advance that staff can communicate through online community (all they need to do is attach their own custom voucher code).
Let staff members include a line to their own e-mail signature and smartphone signature that promotes the rebate and codes (show them how to do that, of course). Execute the action for a specified period of time, about two (!) weeks. for example. Do you have prices for the staff who achieve the most turnover? Promote network outside business hour and give advice on "starting the conversation" (and periodic trainings and reminders).
Remember all the things your staff take part in during the year: birthdays, barbecues, marriages, showering, holidays, holidays... you get the inspiration. Whenever your staff are with other individuals, it is a chance. We don't suggest that your staff should discuss your deal at every meeting, but let's be honest: the questions "Oh, what do you do for a living" is a frequent one.
Prepare your staff so that they a) know how to respond to these issues with commitment and b) how to begin the interview themselves. Non-sellers can often be timid when it comes to advertising a company, your products or services, so it's important that you offer trainings, hints and advice for simple, non-intrusive discussions.
Turn this into part of a three-monthly meetings or check-in where you tell staff that they are often the best way to advertise, and here are some quizzes they can ask you ( if they want ) and here are some funny responses they can give (e.g. about new product/service release, recently finished project, etc.).
Not every staff member will speak to you during office opening time, but if you show them how to do it comfortably (and enhance the approach a few time a year ), it is possible that some will be willing to and of course do so. Again, we cannot stress enough that the above proposals will only work - and be well accepted - if you have provided a rewarding working atmosphere for all your people.
So tell us: Does your company discourage staff from promoting the company outside office opening times? What did your staff think of this?