How to Create Affiliate siteCreating an Affiliate Page
Creating an affiliate program without succumbing to the black side.
Partner programmes are not just a matter of the sun and a daisy. It is a win-win situation for all of us: we can achieve a new audience and boost our turnover with highly skilled customers. All our partners earn a good additional source of revenue by dispatching highly skilled guides on our way. We' ve been dealing with infamous affilates who are offering "fake" vouchers, who are working with those who are really fighting to make sale, and who are targeting affilates who are placing advertisements for our product... which is becoming a trade-off because we end up competitioning our own affilates for advertising hits.
Briefly, there is a black side to affiliate advertising. That is why we share a little of what we have seen - as well as advice on overcoming these obstacles under the Partner Programme for Smother Boating. Once you have learned how to launch your own affiliate programme, take a little bit of belief in the kindness of humanity.
They welcome affilates and give them a percentage of your winnings in exchange for passing your produce on to others. However, there are two main kinds of affiliate scams that tend to emerge with this kind of program: Unsuspecting partners who create counterfeit "coupon" pages that misrepresent your item.
Partners who register only for the programme so that they can profit from using their own affiliate relationships. Both types of scams can damage your business. That is when they probably end up attending a counterfeit voucher page that was created by a partner. This page might say that "Click on this button to buy [your product] to get %15 discount" and the purchaser will be redirected to the buy page.
You have no way of telling if the voucher was genuine or not - all you see is the prize on the check-out page...which happens to be the full one. You advertise 10% discount for a package, but they think they already have a voucher for "15% discount".
Folks who buy with their own affiliate brands are irritated because they basically use the affiliate buying tool to give themselves a rebate on your item. As soon as the sale is completed, you will probably have forgotten everything about the programme.... which means that you will not share your hyperlink or present your items to a new audience.
Briefly, they do not put their money into the hearts and souls behind a flourishing affiliate programme. But there are a few ways to recognize the different kinds of affiliate marketer scams that have been discussed above: First you can add a track to your website so that the reference is logged. In this way you can see on which page your customers will find the affiliate links.
If you are looking for affiliate marketer scams, another good way is to make sure that the customer who made the affiliate buy was not already in your system before having checked the affiliate clicked. Normally, if customers are already in your system, they would not click on affiliate hyperlinks to buy: they would just order from your sell page.
If a customer is in your e-mail system and then makes a purchase through an affiliate referral URL, it could be a signal that they have registered for an affiliate referral URL before buying your products. Unfortunately, there is no completely foolproof way to avoid affiliate marketer scams. Best course in preventive medicine can easily be to check all prospective partners before including them in your programme.
Then take a pro-active attitude to recognize affiliate marketer scams before they get out of control. Affiliate marketing's black side is reality. There may be your affiliate referral leaving your affiliate programs with a poor flavor in your lips - and an unforeseeable flow of income from your affiliate recommendations. There is no magical answer, but there are three major areas where you can spend your efforts to increase the efficiency and moral of the game.
In order for a partner programme to be very effective and generate a powerful source of income for your company, you need to devote some of your attention to the management and support of your partners. Some of the frequently asked question you can provide educational materials ("Best Practice to get the most out of your affiliate links") and a FAQ listing to help you understand how payment works, etc.
Providing you with the ressources to help your affiliates be successful increases the efficiency of your programme. It is best that this education information is located in the same area as the affiliate link (if possible). They will find it much simpler to see the information, especially as they are likely to be members of more than one affiliate programme.... and it can be hard to recall which policies govern where.
Whichever system you use, you can place everything - left, images and information - on your own member page. A lot of affilates depend on their commission for an important revenue stream. If there are troubles within the application (broken link, mix of payouts, etc.), it is so important to take them seriously.
Something that seems like a small amount to you could be a large part of your partner's earnings. Talking about communications... it's rewarding to take the extra effort to be clear in advance what you promise (and don't promise) to your partners. These are all things you should have listed above for a potent affiliate program. ý
Do you set your programme for succes or fail? I' ve been an affiliate for a couple of different businesses... and was completely at a loss how to get even the easiest link from them. Affiliate "pages" that were completely empty without the possibility to browse through the area were my login.
I was in affiliate areas that didn't offer ANY link, but just scrambled instruction on how to create your own. None of the necessary hyperlinks have been added (none of them "adds this code"): Resource page that helps you advertise your product with enthusiasm. Allow your partners to easily find everything they need.
Investing in the creation of a balance, useful affiliate hubs will help your affilates become more satisfied - and reduce your frustrations within the programme.