How to Advertise to other BusinessesWhere to advertise with other companies
Advertising on behalf of another company
If you find out who you're promoting, you can take full advantages. The advantages begin as soon as the company you nominate certifies that you are promoting on their name. You only need to agree to the General Conditions and Tools Conditions once for promotional account balances that advertise on the same company's name.
Unless you personally impersonate the company you are promoting, you must agree to these conditions every times you use an affiliate billing policy, even if you are promoting the same company. You get all the same functionality of Auditory Manager as the company you're promoting. For example, this can involve accessing functions such as the target group overlapping utility and the possibility to display user-defined target group sizing.
When you do not specify the company you are promoting, your name may appear as your Company Manager in the "Why do I see this ad" box. Persons with administrator and ad accounts administration authorizations of the SAP BW Manager can use these activities to determine the company for which you are advertising: Navigate to the store settings. Choose the promotional discount that you want to upgrade.
Choose the Edit button next to your accountname and ID and refresh the promotional trading area you are promoting. Find out more about publicity on contract for another company.
Prevent illegal advertising: Sieve regulations for your company
Follow the rules against false or confusing advertisements. The advertisement is governed by both national and state legislation. According to the Act, your ad is illegal if it tends to deceive or fool. When your ad is fraudulent, you will have juridical difficulties, even if you have the best intention in the game.
If your ad also contains incorrect information, you have infringed the Act. That you didn't know the information was wrong is not relevant. It is the most important government body to combat illegal publicity. State- owned and locally owned government also goes after companies that break commercial codes; this is usually the job of the Prosecutor General, the Consumers Authority and the locally owned prosecutor.
It may also be possible for customers and competition to take direct action against the advertisers. The FTC depends in most cases on the reporting of illegal promotions by customers and competition. The FTC may make an injunction and file a plaintiff's action on the injured party's account if this does not work.
The FTC may also ask an advertiser to place correction advertisements - advertisements that state the right facts and acknowledge that a previous ad was fraudulent. Throughout the years, the FTC has taken legal actions against many companies that have been charged with using misleading publicity. The majority of states also have legislation - usually in the shape of misleading consumption scams or misleading practice legislation - that regulates them.
This legislation allows state or municipal civil servants to bring actions for injunctive relief against illegal complaints and to take steps to ensure that customers are reimbursed. Certain legislation provides for penal sanctions - financial sanctions and imprisonment - but penal procedures for incorrect advertisement are uncommon, except in cases of cheating. Often they have the right to bring an action against an advertiser under state law on consumption rights.
These cases are usually one of two types of theory: dishonest fair trade or denigration. Competitors who are injured or are likely to be injured as a result of illegal publicity usually have the right to obtain an interim order and possibly also a monetary order (damages), although the damage is often hard to establish.
Someone who buys a good or service in confidence in a misleading or incorrect advertisement could, for example, file a claim for a restitution in a small claim tribunal or merge with others (sometimes tens of thousand of others) to claim a large amount in another tribunal. Use the following guidelines to keep your advertisements within secure regulatory boundaries.
Do not show a photo of this year's models of a given item if what you are about to sell is last year's one, even if they look almost the same. You should be honest about what your customers can ask of your products. Do not say that ABC tablets treat headache if the tablets only provide transient analgesia.
Pole, when applied to snow equipment, indicates that it keeps humans warmer in extremely low temperatures, not that it is simply sufficient when the temperatures drop near zero. Is it citing footage that has been created by someone who does not belong to your employees or is hired by your ad sales group? Under certain conditions, this theory provides a juridical excuse for the common practices of citing cheap reviewers in advertisements for novels, films and games - and even hoovers.
Except for brief quotations from evaluations of products or sevices, you should always obtain authorization to cite proprietary materials. More information on fair-use doctrines and many other issues of copyrights can be found in the Copyrights Handbook: Don't tap the goods, sevices or reputations of others by providing incorrect or deceptive information.
When comparing your goods and sevices with those of other businesses, double-check your information to ensure that every message in your ad is correct. If you are offering goods for purchase, make every possible attempt to have enough available to meet the demands you can anticipate.
Government legislation may oblige distributors to store an advertised good in sufficient quantity to satisfy the reasonably anticipated level of consumer demands, unless the advertisement states that the supply is restricted. Dealers in other countries may have to carry out a raft test if they run out of goods under certain circumstance. If you say that goods or a service are "free" or "free", make sure that there are no indefinite qualifying requirements for the listing.
Let's say you are offering a free pen to anyone who purchases a can of paints for $8, and because you disclose the details of your bid, you are in good hands so far. By offering a lower quality or lower value for money brushes, you are charging less for the work.
Disclaim any other term, condition or limitation. Do not advertise that you are offering simple loans unless it is so. An undertaking that is not cautious in this area may be accused of engaged in an improper or misleading conduct that infringes FTC laws. You' re not offering an ordinary loan, though: One does not grant loans to those who do not have a good solvency.
Loans are offered to those with a low or low solvency, but need a higher down pay or a lower payback time than is usual for creditworthy individuals. You''re offering loan for bad debt risk, but once all the smallprint has been deciphered, the actual loan costs you calculate will exceed the averages calculated by others in your retailing area.
They provide loans for bad risk on favourable conditions, but apply dramatic (albeit legal) debt collecting techniques against defaulting purchasers.