How to Advertise on InternetAdvertising on the Internet
What is the best way to advertise on the Internet with a small budget?
As soon as you get your company off the road, there may not be much cash to spend on publicity. Conventional printed advertisements, face-to-face advertisements and even telephone directory advertisements can be very costly and difficult to customise. Internet offers a huge new universe of cheap ways to advertise, where you can break down and concentrate on your customers.
As soon as you have your company free of charge indexed in these searchengines, there are many other relatively cost effective things you can do to bind your clients to your company. Advertisement pay-per-click ads, where you open an affiliate site and every times a client looks for specific words, finds your site and goes through to see them, can be very cost effective.
Wittington cautions that it is important to be very careful with the stages of the research you specify and for which you are willing to spend money. Specifically, multiweek words like "environmentally responsible weddings " lead to fewer hits, but the ones you get will come from clients who are more likely to buy what you sell.
There are things you can do in additional to pay-per-click to enhance your company's reputation in the unpaid (even "organic") list of SEOs. Often termed with SEO ( Advanced Engineering Development ), there is a whole branch of consulting firms that build on this notion. But there are a few things you can do yourself to enhance your own rankings and bring your clients to your site.
If you continue to refresh your website with information that is of interest to you, you will always be seen by searching machines. Permission-based e-mail (i.e. the client accepts that you may submit e-mail offers) also provides an option for a very high ROI, said Tom Fauls, Associate Professor of Advertising at the College of Communication at Boston University.
Fauls said that you can gather e-mails through your website or the old-fashioned way by gathering them by hand while interacting with people. One way or another, permission-based e-mail allows you to stay in contact with your clients, make promotions and keep track of your company. People like Facebook, Twitter and YouTube are also places where you can reach very targeted customer groups with very low investments.
It' free to set up a Facebook account and publish your video on You Tube, even free. For a small surcharge you can also generate very target-oriented Facebook advertisements. However, be warned: if you're not comfortable with using online community content, it can take quite some practice to learn how to use these pages, actual use can be a huge amount of saving your valuable resources, and your business results will depend on many things, such as whether or not your prospects are the kind of people who use these resources and how effectively (think of your talents and time) you are using them.
Shall I use social media to support my company?