How much Advertisers Pay for Advertising OnlineAs many advertisers pay for online advertising
What should we calculate for the monthly advertising on our website?
Mean advertising costs for the sector per 1,000 page views are probably around $2, only you will be hearing many arguments on this point. I' ll be talking about $1,000 per 1,000 page views (known as CPM), but that doesn't mean that advertising should be bought on this base. Marketers should try to pay per click unless they can buy ad banners at a lower actual per click price (which happens when advertisers have both CPM and CPC rates).
However, from a publisher's point of view, it is useful to look at turnover in relation to earnings per 1,000 page impressions and to determine ad prices from this view. One part of the advertising cost reasoning is that the value of an impact varies from one kind of site to another - for example, socially minded websites find it difficult to get more than a dollar per 1,000 page views because the public is not very busy with advertising.
Niche oriented blogging, on the other paper, can make $25 per 1,000 page views by reaching an audiences willing to pay. For example, if you have three ad rankings on a page, you may find that your actual profit is actually nearer $6 per 1,000 page views ($2 per page view per ad * 3 ads).
Definitely the best recommendation for your advertising pricing: Determine your prices by looking at what you can make by posting advertisements from an ad network (like Google AdSense). You could, for example, pledge advertisers that they will receive references in popular press, advertorial-type contents, or placing in a quarterly newletter.
However, if you're looking for a very coarse number, you can rate your ad stock at $5 per 1,000 page views per months and ranking, and then put a set amount of cash into your additional add-ons.