How Internet Advertising worksInternet advertising - how it works
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What does online advertising do?
On-line advertising works very well and is a great tools provided it is done correctly. One of the big problems with advertising is that most advertising companies or those who use advertising do not seem to be able to comprehend how it works or how to get it right. That' s because most of them still think about advertising on-line like they would about normal printed advertising.
Eyeballs (views/clicks) mean nothing in on-line advertising unless you know how they are produced or where they come from. Googles has done some research and found that 56% of all advertisements are never seen on-line (http://adage.com/article/digital...), with some analysts even saying that 92% (https://moz.com/blog/online-adve...) of some advertisements are never seen by anybody.
Those numbers in themselves may seem outrageous to some, but anyone who has ever done an advertising ad op will most likely not be astonished. The Doubleclick (Google's Screen Advertising Arm) estimated that the overall mean click ratio for screen advertising was 0.06% (that's less than 1 click per 1000 impressions), with RMS slightly better between 0.15-0.22% based on mediumtent.
Averaged 0.93 to 1.5% of my campaign results are between 0.93 and 1.5% and some even 5.2%, but that's because I cut them very specifically and follow them very carefully. This is one of the issues with on-line advertising: tracing and tailored. The majority of advertising companies have no knowledge of how to follow or supervise their advertisements, or even have the appropriate tool.
Creators of advertisements that look good, maybe even earn prizes, but score incredible badly because they are not followed or suitable for the ad serving area. Fortunately, there are a number of very good free or pay per minute free of charge monitoring utilities that are unbelievably strong and that will help you keep up with and administer your campaigns.
Not to mention the good old Google analytics. As part of its Google Analytics Suite, Google offers you some stunning free utilities to help you keep an eye on, keep tabs on, and even share your advertising campaign. Actually, on-line advertising is an incredibly potent instrument that allows you to address your clients very specifically and with features that are easily unattainable with conventional advertising techniques.
If, for example, you have a program that you want to address to 30-40 -year-old females with kids living in Texas, you can do it very simply by specifying these in your marketing campaig. If you try this with a printed version, you would have to await the next edition of the journal in order to make changes.
So yes, advertising works if you take the right amount of your advertising space to get your campaigns up and running.